Cold outreach is a powerful way to reach potential customers and grow your business.
But crafting an effective cold email can be a struggle, as most people don't know what to write in their emails, how to catch a prospect's attention, or personalize their approach..
With the help of artificial intelligence (AI), you can create personalized outreach sequences that drive engagement and conversions!
In this article, we'll show you 3 simple steps to create an outreach sequence that generates replies up to 2 times faster than your current approach.
For example, here's how Tal, our Sales leader, used lemlist's AI sequence generator to create a campaign that targeted recruiters 👇
To generate a full sequence using lemlist's AI, you need to provide information on your:
→ target audience
→ unique value proposition.
So let's see the exact steps to use AI and achieve better results with less effort.
3 steps to create a successful outreach sequence with the help of AI
Step #1: Go to the lemlist AI sequence generator
[ ] Go to lemlist.app
[ ] Create a new campaign (or choose your existing campaign)
[ ] Go to Sequence
[ ] Choose to create your sequence with the help of AI
P.S. lemlist's AI sequence generator is currently an exclusive feature available only upon request. To test it out, request your access here.
If you don't use lemlist yet, make sure you start your free trial here.
Step #2: Fill out the requested data
[ ] Fill in your value proposition
A value proposition is a statement of value your product or service offers prospects. It will give your prospects a reason to reply and book a meeting with you over your competitors.
For the best results, we recommend you use this format: "we help (X) do (Y) by doing (Z)"
[ ] Choose an Intent/Trigger
Choose a specific reason to reach out to your prospects to help AI create personalized icebreakers that catch your prospects' attention and push them to read the rest of your emails.
[ ] Give information about your target audience
Try to be as specific as possible in defining your buyer persona, as it will help AI adjust email content so it doesn't look generic or sent in bulk.
[ ] Choose the accounts from which you'll send emails or perform LinkedIn steps
Step #3: Watch AI magic happen
[ ] Click the "Generate sequence" button and let AI create your fully personalized outreach sequence
For the best outreach results, you can tweak your AI-generated campaign by following this 10-rules checklist:
[ ] Your CTA is less than 7 words
[ ] You address the prospects' pain points
[ ] You use line breaks after every sentence
[ ] Your cold emails contain 50 to 100 words
[ ] There's a clear reason why you got in touch
[ ] Your subject lines are all lowercase, and up to 2 words
[ ] You use the simple language that 10 year old understands
[ ] You show what impact an action will have on your prospect's key metric
[ ] There aren't "fluff" sentences such as "Hope you're well" that don't bring value
[ ] There are enough days between each follow-up to give your leads time to answer
P.S. You can take your personalization step further with lemlist custom variables to show your prospects you're willing to go the extra mile & boost your reply chances:
[ ] use text variables to automatically personalize any part of your message to grab leads' attention and build trust (e.g., intro line, pitch, CTA).
[ ] use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
[ ] use video variables & custom thumbnails to give value to your prospects on a more personal level
[ ] use website variables where you can embed your Calendly to push prospects to take action
The key takeaways
Not taking advantage of AI = missing out on lots of opportunities
With the lemlist AI sequence generator, you can
✔️ define your best multichannel sequence steps
✔️ write hyper-personalized and human-like messages
✔️ save hours of manual work & increase your outreach efficiency
… which helps you double your replies and accelerate your business growth.
Take your outreach to the next level with AI and request your exclusive access to the AI sequence generator here 🚀