From startups to global conglomerates, sales emails have become an essential tool for growing a business.
Nonprofit organizations, for example, invest only 13% of their budget into cold emailing, but it generates 24% of their total sales income.
Cold emails are a powerful medium of communication that helps you transform prospects into loyal customers, boost sales, and grow revenue.
However, crafting an effective sales email is no easy task.
There are numerous common pitfalls, from a lack of personalization to an overabundance of information, which can overwhelm the recipient and lead to missed opportunities.
Does your sales email resonate with your target audience?
Does it clearly communicate the value of your product or service?
Does it push the recipient to take the desired action?
If the answer to any of these questions is no, then this guide Sales Email Templates is for you.
In the following sections, we’ll showcase how to create effective sales emails, share ready-to-use templates, cold email examples, and give tips to automate the process.
Whether your business is B2B or B2C, sales emails and the use of email templates are essential components of your prospect outreach.
They are a direct line of communication between your business and potential customers, and an opportunity to showcase your products or services.
But what makes a sales email effective?
It's not just about bombarding your prospects with information about your offerings.
Instead, it's about creating a narrative that resonates with your audience and compels them to take action.
The impact of a well-crafted sales email on prospects can be significant.
It can:
A compelling sales email not only informs but also engages, persuades, and builds a relationship with your prospects!
The success of your outreach largely depends on how well you craft and personalize your email subject line and the body of your email.
If your cold email doesn’t stand out or provide value, your prospects won't reply.
No replies mean no meetings booked, which ends up in 0 business growth opportunities.
So what’s the best cold email structure that makes your prospect want to get in touch with you?
What should you write in your emails to generate more replies, book more meetings, sign more deals, and open new opportunities?
Check out this example and see the structure of a cold email that successfully generates replies:
By the end of writing your cold email, ask yourself these 3 questions:
If the answer to any of these questions is no, then it's time to refine your sales email body by following the tips above.
Subject line: Hey, I have an idea for {{Company}}
Buongiorno {{Firstname}},
I saw you’re running ads on Facebook, I assume you’re looking to secure new patients as the team continues to grow
Not sure what your experience with advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore.
Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad).
Think this could help your team?
Happy {{day}}
{{Name}}
{{URL}}
Scaling Dental Clinics with Paid Ads since 2020 🚀
What makes this sales email template successful?
Subject line: Intro
Hi {{firstName}},
I saw you've implemented {{tool1}} and {{tool2}} at {{companyName}}. How do you integrate both?
Just last week, I was discussing with {{firstNamesRef}} from {{similarcompany}} how the integration between {{tool1}} and {{tool2}} had impacted these operations thanks to {{mycompanyName}}.
Would you be interested in integrating your stack with a single platform?
Kind regards,
{{signature}}
What makes this sales email template successful?
Subject line: Quick question {{firstName}}
Hi {{firstName}},
{{icebreaker}} - something about their hiring needs specific to software engineers.
If this sounds like you, let's chat:
a) you deeply believe in software quality
b) you need help with design & development
c) you'd pay $3,000-6,000 per month to have a skilled software engineer
I provide outsourced software engineers to {{type of company we’re targeting - ex: seed series B start-ups}} such as {{reference firm}}.
I only partner with 7 startups per year and thought {{companyName}} would make a good fit.
Feel free to grab a time here (lemcal link)
Best,
{{Signature}}
What makes this sales email template successful?
Subject line: Your emails going to spam? Do this
Hi {{firstName}} ,
I saw your question about email deliverability in the Cold Email Closers community and thought of helping you out.
In the past two months, my team went from 3 to 8 people, with everybody sending outbound campaigns. It hit our deliverability hard, so I faced the same challenge you're facing right now.
But, there are a few things to keep your emails out of the spam folder and boost your outreach results.
Let me show you…
{{custom thumbnail leading to a personalized video}}
Let me know what you think.
{{signature}}
What makes this sales email template successful?
Subject line: Thanks for top-notch content {{First.Name}}
Just reviewed {{Company.Name}}’s “{{Event.Name}}” recording. Hands down, top-notch content you have cooking over there, {{First.Name}}.
Looks like you chose {{Technology}} to host the event. Word is on the market that their ROI calculation side could use a boost.
Would you agree?
Cheers,
{{Signature}}
What makes this sales email template successful?
Subject line: Maximize the profitability of {{companyName}}
Hi {{firstName}},
{{companyName}}’s work on the latest {{icebreaker}} project is excellent, I was intrigued to read about it as an outsider with an interest in this topic!
Like many other startups in the {{industry}} space, keeping web & app infrastructure optimized and relevant is an issue that causes opportunity losses. Do you require efficient development support to maximize the profitability of {{companyName}}?
My team at (company) are expert developers in these tech fields - delivering high-quality strategy, design, and execution at a fraction of the cost of a conventional in-house team. In fact, we’ve managed to save our clients an average of $xx every year.
If this resonates, let’s book a non-committal 15-minute call next Wednesday; I’d love to discuss a potential partnership.
All the best
{{signature}}
What makes this sales email template successful?
Hi {{firstName}},
{{icebreaker}}.
So I saw your recent post concerning email delivery rates - tough stuff, huh? Are you constantly battling to keep ahead of spam filters?
{{namedropclient}}’s increased IPR by 2x, and email revenue also grew +209% in the first three months with us.
Should we talk more?
{{signature}}
What makes this sales email template successful?
Subject line: Application - {{job title}}
Hello {{firstName}},
I noticed your {{job title}} position has been listed on Welcome to the Jungle for {{number of weeks}} now. Still searching for the right fit?
We recently helped {{same sector company}} place a {{job title}}, saving their CEO both time and money in the recruitment process for a hard-to-find role.
With outstaffing, you can easily delegate less critical tasks like {{tasks}} to specialized agents, handpicked by you. This approach is three times more cost-effective than traditional hiring, and we can make it happen in under two weeks.
I've already identified some profiles that align with your needs based on your offer. Would you like me to present them to you?
Best,
{{signature}}
What makes this sales email template successful?
Hi {{firstName}},
Saw you’ve built an audience of 1,500 on your LinkedIn page - that’s awesome, I assume you’re looking to attract warm leads organically?
Something we typically see in other recruiting companies is they post regularly - check ✅
However, they struggle to get engagement (comments and DMs) from their content.
We’ve helped other CEOs generate +30 warm conversations every month with content strategies that help virality and interaction.
Would you be open to hear more about it?
Best,
{{Name}}
{{URL}}
+50 Personal Brands Powered through Meaningful Content
What makes this sales email template successful?
Subject line: quick question
Hi {{firstName}}
I can see on your {{websiteDomain}} you have been using tracking pixel. Yet, I noticed that you aren't optimizing for Pinterest traffic.
However, Pinterest represents on average {{xx%}} of {{competitorName}}'s traffic.
We help e-commerce in the {{sameIndustry}} unleash the potential of Pinterest.
The results are on average a 3x less expensive customer acquisition cost for 2x more conversions.
Would you be interested in lowering your CAC?
Thanks,
{{Signature}}
What makes this sales email template successful?
Hi Dr. {{NAME}},
{{Icebreaker}}.
I really enjoyed the article {{title}} you wrote about the benefits of flossing over 40. Actually sent it to my folks to read 🙂
A lot of dental clinics …{{problem statement}}
That’s why I’ve created DFY service that {{value statement}}. A private content marketing company that that helps medical offices grow up by creating videos for social media increasing their online presentation more clients.
I made a personalized video showing how you can actually do this on our own to get ahead of the competition especially in {{LOCATION}}.
Mind if I send it over?
Sincerely,
{{signature}}
What makes this sales email template successful?
Subject line: Thanks for the ebook {{firstName}}
Hey {{firstName}},
The ebook you shared on building a marketing plan was spot on. Loved the highlight on the proper messaging impact and how easily it gets overlooked.
You have worn many hats in your career, from social marketing to enterprise sales, so you're surely aware of the importance of personalization in cold outbound.
Hell, you wouldn't be able to lead 4 companies to successful exits without it! 💪
I'm curious to know if you have something in place to automate outreach personalization at scale?
I would be happy to chat about it over coffee.
Take care,
{{signature}}
What makes this sales email template successful?
Your emails going to spam? Do this
Hi {{firstName}} ,
I saw your question about email deliverability in the Cold Email Closers community and thought of helping you out.
In the past two months, my team went from 3 to 8 people, with everybody sending outbound campaigns. It hit our deliverability hard, so I faced the same challenge you're facing right now.
But, there are a few things to keep your emails out of the spam folder and boost your outreach results.
Let me show you:
{{personalized thumbnail image with a link leading to a personalized video}}
Let me know what you think.
{{signature}}
What makes this sales email template successful?
Subject line: Your hunt for an SDR at Pipedrive
Hey {{firstName}},
I saw on RevGenius that you're looking for new SDRs for Pipedrive to help you out with ABM campaigns and support you in this exciting stage of your growth. Given you rank top 25 for the workplace environment, I am sure you'll find a candidate in no time!
I'm curious (given you emphasize quality over quantity), do you have a tool in place to help new hires automate personalized cross-channel prospecting?
I'd love to show you how your hires can automate personalized outreach across multiple channels and drive down the cost of training with Pipedrive.
Would you be open to hearing more about it?
{{signature}}
What makes this sales email template successful?
Subject line: Congrats on your ${{amount}} fundraise! 🎉
Hi {{firstName}},
I just saw your fundraising announcement. Congrats on your {{amount}} milestone! 🎉
From what I understood, you plan to hire new members all around the world. How exciting is that!
I’m curious to know what solution you’re using to grow at scale?We’ve already helped {{similarCompany}} and {{similarCompany}} to double their sales team while staying cost-efficient.
Are you available next Monday at 4 pm to see how you can do it too?
Cheers,
{{signature}}
What makes this sales email template successful?
Subject line: {{companyName}}, the king of Atlanta
Hi {{firstName}} ,
I’m sending you this email while sipping my second double espresso today, and it's only 11 am.
I recently googled “best coffee shops in Atlanta” and noticed your competitors are ranking higher than {{companyName}}.
I would like to help you take over the throne, while also ramping up your sales.
{{screenshot showing target company as the first result on Google}}
Here’s a quick plan overview I suggest for your team to take if you wanna attract more customers to your shop. Hope it brings you tons of value!
Let me know if you wanna get more tips over a call.
All the best,
{{signature}}
What makes this sales email template successful?
Subject line: Coffee or tea, {{firstName}}?
Hi {{firstName}},
I saw your growth podcast on how you onboard your SDRs and tried the method nb. 3 - game changer!
I just started working at {{company}} and would be delighted to talk to you about your vision of the outbound & automation sector.
There are so many topics to cover, so all the information will be valuable.
I have worked in several startups where I succeeded to {{result}}, so I too have a lot to share with you too!
Would you like to hop on a 15-minute call on Zoom?
-> Here for the ☕️
-> Here for the 🍵
P.S. - Yes, I'm doing a little study on the subject "Are you more into tea or coffee?" for my next LinkedIn post. :D
{{signature}}
What makes this sales email template successful?
Hi {{Name}},
Since my last email, I saw you posted a question in the lemlist family community and thought to share a quick tip many of my clients have found helpful.
If you wanna schedule more interviews for your clients with cold outreach:
- show your email wasn’t sent in bulk by mentioning their previous achievements
- catch their attention with a personalized video
- use a personalized benefits list to stand out from repetitive competitors
I have a few more ideas to help you grow your client's businesses.
Let me know if you’re interested in hearing them.
All the best,
{{signature}}
What makes this sales email template successful?
Subject: Hi {{firstName}}, here's how ASMR content SHOULD sound
Hey {{firstName}},
So I found your IG @{{Handle}} on #ASMR the other day and wanted to share this 1-minute comparison video I made demonstrating how I (an audio engineer) get the most tingles out of a recording.
l also want to share my knowledge with content creators, so if you have any questions about recording ASMR content, just reply to this email.
I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.
{{signature}}
What makes this sales email template successful?
Subject line: Question about {{companyName}}?
Hello {{firstName}},
Through my search for partnerships with product design agencies like yours, I saw {{companyName}} profile on {{site}} and saw your showcase of working with {{icebreaker}}, congrats on having an impressive profile of work!
We at Rubikal are in search of partnering with design agencies where we can complement and build their designed products.
I’d love to learn how you manage to develop your designed products? I saw you don’t have a focus on engineering in-house.
I am attaching our profile of work for your reference. If this sounds interesting I would love to arrange a 15-minute call - grab a time from my availability here.
Best,
{{signature}}
What makes this sales email template successful?
This final email (after not getting responses to your previous cold emails) is also known as a “breakup”. Here's an example you can use to push more replies:
By the way, we're preparing an article where we interview new VPs of Sales from Fintech companies.
I'd love to have you on {{firstName}}!
The article will be shared with our newsletter of 20,000+ SDRs (you might find your next hire, who knows 🤷)
Take care,
{{signature}}
What makes this sales email template successful?
Because we want you to grow your business without spending too many resources, we’re sharing with you the best-converting sales email templates.
They are curated from 400+ million emails sent by 37,000+ lemlist users and outreach experts, and you can get them for free! 👇
Simply go to cold outreach templates hub to:
You can take your personalization step further with custom variables to show your prospects you're willing to go the extra mile & boost your reply chances:
[ ] use text variables to automatically personalize any part of your message to grab leads' attention and build trust (e.g., intro line, pitch, CTA).
[ ] use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
[ ] use video variables & custom thumbnails to give value to your prospects on a more personal level
[ ] use website variables where you can embed your lemcal to push prospects to take action
Still not lemlist user? Sign up for 14-day free trial now!
Cold outreach is a powerful way to reach potential customers and grow your business.
But crafting an effective cold email can be a struggle, as most people don't know what to write in their emails, how to catch a prospect's attention, or personalize their approach..
With the help of artificial intelligence (AI), you can create personalized outreach sequences that drive engagement and conversions!
Here are 3 simple steps you can follow to create an outreach sequence that gets replies 2 times faster:
Step #1: Go to the lemlist AI sequence generator
[ ] Open up the lemlist app (if you don’t already have an account, you can sign up to lemlist for free)
[ ] Create a new campaign (or choose a campaign you’ve already created)
[ ] Choose to create your sequence with the help of AI
Step #2: Fill out the requested data
[ ] Fill in your:
Here’s what that looks like 👇
Step #3: Watch AI magic happen
[ ] Click the "Generate your campaign" button and let AI create your fully personalized outreach sequence
For the best outreach results, you can tweak your AI-generated campaign by following this 10 rules:
1. Your CTA is less than 7 words
2. You address the prospects' pain points
3. You use line breaks after every sentence
4. Your cold emails contain 50 to 100 words
5. There's an apparent reason why you got in touch
6. Your subject lines are all lowercase, and up to 2 words
7. You use the simple language that 10 year old understands
8. You show what impact an action will have on your prospect's key metric
9. There aren't "fluff" sentences such as "Hope you're well" that don't bring value
10. There are enough days between each follow-up to give your leads time to answer
P.S. You can take your personalization step further with lemlist custom variables to show your prospects you're willing to go the extra mile & boost your reply chances:
When well-crafted, a sales email can be a powerful tool for engaging and persuading your prospects. It can help you establish a connection with your audience, convey your brand's message, and ultimately drive conversions.
The key to achieving this is in careful crafting of your emails, ensuring they are personalized, clear, and compelling.
Here are a few rules to follow when writing your cold emails if you want to generate more replies:
→ Know your audience
Automation helps you scale your business but can’t replace your understanding of the market. So, first, explore what makes your prospects tick, segment them into buckets, and then start automating. There isn’t good automation without relevant personalization.
→ Focus on your prospect
Cut the words “I,” “Our company”, “We,” etc., as much as possible from your email copy. Instead, replace them with custom variables such as the prospect’s first and company names. As a rule, prospects don’t care about you - they care about what you can do for them, so remove the self-centered approach.
→ Show, don’t tell
Instead of pitching your product’s features, show that you can offer a solution to their pain points. Show that you understand their struggles and can make their lives easier.
→ Sell the next step
Instead of jumping on closing a sale, focus first on booking a meeting or, even better, getting a reply. Once you show you are there to help your prospect genuinely, they will feel more comfortable to hop on a selling part later
Using these sales email templates can save you a considerable amount of time. Instead of crafting each email from scratch, you can use a pre-crafted template and adapt it to fit your needs. This allows you to spend more time on more revenue-driven tasks.