I know... 52% reply rate! That's because Cam knows his stuff.

Cam MacDuff is the Co-Founder and CEO of Wonderlab Creative, a creative agency based in New Zealand.

Cam has also been part of the lemlist family for 9 months and when he reached out to me with his amazing campaign, I had to share it with you guys!

What I really like about his campaign is the use of 2 personalized images in the first and in the follow-up email.

Introducing the networking coffee email template

Step 1 email:

Step 2 email:

Step 1 email body:

Hi {{firstName}},
Is it DATE-HERE already? I freely admit I'm not the best at staying in touch :-) It seems like an age ago we caught up.I know it’s too late to say ‘Happy New Year’ but… lets pretend.
How about croissants and coffee (or tea) on me if you’re up for a quick catch up?
I’ll bring morning tea for you (or you and the crew) + a cup of your favourite beverage… :-* Whooohooo!
You're of course welcome to come to our place too.
Cheers,
Cam

Step 2 email body:

Hi {{firstName}},
I hate being a pest, but it seems I'm destined to imitate one :-)
IMAGE
Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?
If you've 30mins it'd be lovely to just hear what's new for you with life and work.
Let me know or just book in a time that suits.
Kindest,
Cam

The results 😍:
82% Open rate
52% Reply rate

If you also have great success story when inserting personalized images into your emails, feel free to send it to me at guillaume@lemlist.com so we can share it with the 5000+ lemlisters ❤️

Recommended read: Follow-up ideas for digital marketing

Who is this email template for?

Well, I guess this cold email template is for everyone, seriously! We all network.

But networking is about grabbing attention. Same as with cold emails. Bringing value to the other side is the game and that's the number one reason why this template has been so successful for Cam.

He gets the attention and then he slowly moves his prospects down the funnel.

How to set it up?

Setting up this email is super easy. Here's what you need to do:

  1. Log in to your lemlist account  If you don't have one, you can sign up for the free trial (no credit card required) and get FULL access to the platform so you can see this email template in action
  2. Watch the video tutorial here
  3. Join the "Email Outreach Family" Facebook group and share your results and get inspired by others :)

If you want to start getting more replies to your emails, you can start using this template for free by signing up for a free trial!