Top 11 LinkedIn Lead Generation Tools in 2024

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LinkedIn, with its network of 1 billion people, is a powerhouse for B2B lead generation. Yet, tapping into this potential is challenging without the right tools.

LinkedIn lead generation tools are essential for those who want to turn their LinkedIn profiles into $$$ without spending too much time or money.

These tools help you automate identifying and connecting with potential leads, enhancing both the quantity and quality of new business opportunities.

This article explores the top 11 LinkedIn lead generation tools, their pricing, key features, and how they can boost your sales efforts.

• Taplio: Best for building a personal brand on LinkedIn
• LinkedIn Sales Naviga: best for finding LinkedIn leads
• Phantombuster: best for scraping people who engage with you on LinkedIn
• lemlist: best for automating LinkedIn outreach steps and extracting leads' data
• Dropcontact: best for finding leads LinkedIn profiles ans scraping their info
• Expandi.io: best for sending LinkedIn connection requests on auto-pilot
• lempod: best for increasing engagement within specified network
• Demand: best for identifying and tracking LinkedIn leads
• Octopus: best for bypassing invitation limits and automating skills endorsement
• Lusha: best for getting valid leads' information from LinkedIn
• Skrapp: best for finding verified leads emails

What is a LinkedIn lead generation

Thanks to its advanced search filters to identify potential customers (like industry, job title, and location), LinkedIn became a crucial platform for lead generation, especially in the B2B sector.

The key to this strategy is creating and sharing engaging content, showing your expertise, and fostering trust within your target audience.

LinkedIn also offers specialized native tools and features like Sales Navigator and targeted ad campaigns to enhance lead-generation efforts. But plenty of other external LinkedIn tools also help you grow your business.

You can use LinkedIn for personalized outreach - tailoring messages to each prospect's specific needs and interests, which significantly boosts engagement.

With its analytics section, you can continuously measure and refine your LinkedIn strategies to build a personal brand and make leads come to you.

To sum up, LinkedIn lead generation combines strategic content, personalized outreach, and the effective use of LinkedIn tools to make new connections and open opportunities.

7 benefits of using LinkedIn for lead generation

Here are 7 reasons why LinkedIn stands out as a powerful tool for lead generation:

1. Access to a network of 1 billion people

LinkedIn has one of the most extensive networks of professionals across various industries. Thanks to its advanced filtering, it gives you access to diverse potential leads and makes it easier to target decision-makers and influencers.

2. Precise targeting

The platform's advanced targeting capabilities allow businesses to pinpoint prospects based on job titles, industries, company sizes, and locations, ensuring sales efforts are focused on the most relevant audience.

3. Building credibility and trust

Sharing insightful content and engaging in industry discussions enhances reputation and fosters trust among potential leads.

4. Effective content distribution

LinkedIn is an ideal platform for sharing content that resonates with a professional audience, helping to establish thought leadership, and keeping prospects engaged with your offer.

5. Direct engagement

The platform enables direct and meaningful interactions with prospects through features like InMail, messages, and group discussions, which are crucial for building relationships that lead to conversions.

6. Analytics and insights

LinkedIn provides valuable analytics, allowing businesses to track the effectiveness of their lead-generation efforts and double down on success.

Checklist to choosing the best LinkedIn lead gen tool

Here's a checklist of 10 things to do when choosing your best LinkedIn lead-generation tool:

1. Define lead generation goals

[ ] Identify specific objectives (brand awareness, sales, types of leads, etc.)

2. Targeting capabilities

[ ] Ensure the tool offers advanced targeting (industry, company size, job title, location)

3. Integration and compatibility

[ ] Check compatibility with existing outreach tools (CRM, email platforms)

[ ] Check out the ease of integration

4. Automation features

[ ] Evaluate automation capabilities (connection requests, follow-ups, post-scheduling)

[ ] Balance automation with personalization options‍

5. Analytics and reporting

[ ] Look for comprehensive analytics features

[ ] Ensure availability of detailed reporting for campaign tracking

6. User Reviews and Recommendations

[ ] Research user reviews and feedback

[ ] Seek recommendations from industry peers or forums

7. Pricing and ROI

[ ] Analyze the pricing structure of the tool

[ ] Consider the potential return on investment

8. Trial and testing

[ ] Check if a free trial is available

[ ] Test the tool to evaluate its fit with your needs‍

9. Customer support

[ ] Check out the quality of customer support provided

[ ] Make sure they have enough resources for troubleshooting and assistance

10. Scalability‍

[ ] Ensure the tool can handle increasing lead volumes and data

Native LinkedIn lead generation tools & resources

LinkedIn personal profile

Correctly filling out your LinkedIn profile is one of the most crucial steps if you want to engage with potential buyers.

That includes a sharp profile picture and cover photo, a relevant headline, and a detailed about section with previous experience.

You can also use keywords in your descriptions to position your profile higher in LinkedIn searches.

Grab your LinkedIn leads' attention, give a clear vision of who you are to people landing on your profile, and your network will increase with potential clients.

LinkedIn business page

Your company can also have its page on LinkedIn, allowing you to engage with customers, leads, and partners.

You can join conversations, share content in different formats, react to posts that mention your brand, create events, etc.

And all these actions are done under your brand name and logo.

It also lets you know more about your audience by following the trends and understanding your metrics.

Going on a competitor's LinkedIn page can also expose some potential leads.

You can see their followers or the list of people who liked and engaged with a specific post.

Once you've identified your most relevant followers, you can scrap all the profiles with tools like Phantombuster (which we covered later in this article) and convert them into LinkedIn leads.

LinkedIn lead ads

There are different types of LinkedIn ads that you can choose according to your needs.

• Sponsored content to promote your company in the LinkedIn feed
• Sponsored InMail to send personalized messages to your leads
• Text Ads (pay-per-click) with a small headline, a description, and an image

This helps your content appear in front of more qualified leads.

LinkedIn ads are not mandatory for your LinkedIn B2B lead generation (we're not spending any $ at lemlist, but we still have millions of views on our posts every month).

However, when you're a beginner, you can boost a post with ads, allowing you to check if you're reaching the right audience.

LinkedIn lead generation forms

You can add LinkedIn lead forms to your message ads and sponsored content.

This type of content allows more info about the user - their information from the profile will be filled in automatically when they open the form.

The ultimate list of top 11 LinkedIn lead generation tools

When you're using LinkedIn for lead generation, there are some tools you can use to be more efficient.

They'll help you find the right LinkedIn leads, scrap info, and redirect them to your campaigns.

1. Taplio

Rating ⭐⭐⭐⭐⭐

Product Hunt - 4.5 (16 users)

Overview

Taplio is a tool that allows you to leverage AI to generate leads on LinkedIn.

Aside from creating content with AI, with Taplio, you can also find your LinkedIn leads, expand your network, and export data.

it helps you create content lists, engage automatically with people in your industry, send DMs to the right people at the right time, and integrate fully with your CRM and outreach tools.

Pricing (Billed annually) & Functionalities

Taplio offers free 7-day free trial, and includes paying plans: Starter for $49/mo, Standard for $49/mo (with discount), and Pro for $149/mo.

Taplio also includes a 30-day money-back guarantee in all their plans!

✅ Pros

• Content inspiration section
• Responsive support team
• Seamless UX and UI

❌  Cons

• Paywall limitation
• Lack of affordable options for smaller businesses

2. LinkedIn Sales navigator

Rating ⭐⭐⭐⭐

Capterra - 4.6 (136 reviews) | G2 - 4.3 (1825 reviews)

Overview

LinkedIn Sales Navigator is an advanced sales tool that allows users to create more personalized and targeted outreach on LinkedIn.

It's a premium version of LinkedIn with additional features for sales professionals to generate leads.

It allows you to perform more advanced searches to filter your results precisely, quickly discover the right people, and take them down the sales funnel.

Pricing (Billed annually) & Functionalities

LinkedIn Sales Navigator offers free trial, and has paid plans Core (Professional) for $79.99/month, Advanced (Team) for $108.33/month, Advanced Plus (Enterprise) for starts at $1600/month.

✅ Pros

• Advanced Search Filters: Allows for more precise targeting of potential leads.
• In-Depth Insights: Provides detailed information about companies and individuals.
• Lead Recommendations: Suggests potential leads based on your sales preferences.
• Integration with CRM: Can integrate with various CRM platforms for streamlined workflow

❌ Cons

• Cost: More expensive compared to the basic LinkedIn account.
• Learning Curve: Some users may find it takes time to utilize all features fully and effectively.‍
• Limited InMail Messages: The number of InMail messages is limited based on the subscription plan.

3. Phantombuster

Rating ⭐⭐⭐⭐

Capterra - 4.6 (59 users) | Chrome Stats - 4.1 (35 users)

Overview

Phantombuster is a tool that helps you generate leads by automating LinkedIn engagement and reaching out to your prospects.

For example, this tool can scrape people who commented on or liked your posts.

Since they already know you, reaching out to them will make more sense and bring more replies.

Pricing (billed annually) & Functionalities

Phantombuster offers a free trial, and paid plans: Starter for $56/month, Pro for $128/month, and Team for $352/month.

✅ Pros

• Powerful data extraction
• Automates sales processes
• Efficient downloading lists

❌ Cons

• Issued with the use of personal data
• Issues with LinkedIn integration

4. lemlist

Rating ⭐⭐⭐⭐⭐

Product Hunt - 4.9/5 (432 reviews) | Capterra - 4.6/5 (370 reviews)

Overview

With lemlist and its Chrome extension, you can add anyone to your outreach campaign while visiting their profile and automate LinkedIn profile visits, connection requests, and messages.

You can add details in the extension so you never miss an opportunity to add personalization for your LinkedIn lead (latest post published, type of topics shared, previous experiences, etc.).

And when you conduct a larger search, you can also add a list of leads from a LinkedIn search directly into your outreach campaign.

This extension is a time saver for your LinkedIn lead gen strategy.

No need to copy/paste from one app to the other; everything is done with a few clicks on the same screen!

Once you add your new leads to the outreach campaign, you can use lemlist's AI to generate personalized multichannel sequences, including LinkedIn steps!

Pricing (billed annually) & Functionalities

lemlist offers 14-days free trial, and paying plans Email Starter ($32/mo/user/1 sending email), Email Pro ($55/mo/user/3 sending emails), Multichannel Expert ($79/mo/user/5 sending emails), Outreach Scale ($129/mo/user/15 sending emails).

✅ Pros

• AI-Powered Campaigns: Lexlist's AI helps create highly personalized multichannel campaigns.
• Smart Enrichment: Extracts valid email addresses and LinkedIn information without relying on your LinkedIn profile.
• Warm-up & Deliverability Booster: Ensures emails avoid spam folders and land in the recipient's inbox.
• Multichannel Outreach: Engage leads on their preferred channels, including email, LinkedIn, and more.
• Integration with CRMs: Native integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive.

❌ Cons

• Some advanced features might be available only in higher-tier plans.
• Integration with certain third-party tools might require additional setup.

5. Dropcontact

Rating ⭐⭐⭐⭐⭐

Capterra - 4.6 (21 reviews) | Dropcontact - 4.7 (34 reviews)

Overview

Dropcontact is a SaaS solution that enriches, cleans, and corrects data directly in CRMs without human intervention.

It helps you scrap leads' LinkedIn profiles to find their details and everything you need for personalized outreach.

You just have to type the person's name and company; these tools will search for the info you need so you can generate LinkedIn leads.

For example, here I just typed "Lucille" and "lemlist.com" ⬇️

Pricing (billed annually) & Functionalities

Dropcontact offers free trial and paying plans: Email search and enrichment for $24/month and CRM integration with a price on request.

✅ Pros

• Very accurate information
• Large database
• GDPR compliant

❌Cons

• Low integration possibilities with other tools

You can check out our blog article for more ways to find someone's email address.

6. Expandi.io

Rating ⭐⭐⭐⭐

G2 - 4 (76 reviews) | Capterra - 4.4 (32 reviews)

Overview

Explandi.io is a LinkedIn automation tool designed to enhance LinkedIn outreach and engagement.

It offers hyper-personalized cold outreach campaigns and allows users to send up to 300 LinkedIn connection requests per week.

By building your LinkedIn network you can showcase your personal brand to your leads, build trust and credibility, and generate more leads.

Pricing (billed annually) & Functionalities

Expandi.io offers free trial and paid plans: Business for $79 per month and Agency with custom pricing for 10+ seats).

✅ Pros

• Advanced Personalization: Offers features like image and GIF personalization for outreach messages.
• Automation Capabilities: Automates various actions like profile visits, content likes, and connection requests.
• Integration with Email: Allows combining LinkedIn and email prospecting for enhanced follow-up strategies.

❌ Cons

• Some user mentioned poor customer service and lots of bugs

7. lempod

Rating ⭐⭐⭐⭐

Capterra - 4.1 (6 reviews)

Overview

lempod is an AI-powered LinkedIn automation tool designed to significantly increase user engagement on LinkedIn posts. It does this by automating likes and comments from a user's pod aka network.

Pricing & Functionalities

lempod offer a free trial and paid plans: Marketplace for $9.99 per pod and Private Business Pod for $3.99 per user in a pod.

✅ Pros

• Enhanced Engagement: Increases LinkedIn post views and engagement through likes and comments.
• Targeted Audience: Allows users to join relevant engagement pods to ensure content reaches the right audience.
• AI-Powered Comments: Offers AI-generated comments to enhance the authenticity of interactions.

❌ Cons

• The comments can sometimes be too generic

8. Demand (ex-Saleshub)

Ratings ⭐⭐⭐⭐⭐

G2 - 4.8 (17 reviews)

Overview

Demand is a comprehensive lead generation platform that integrates AI to enhance LinkedIn outreach and engagement.

It's designed to help companies identify and connect with their ideal customers on LinkedIn more efficiently.

Pricing & Functionalities

Demand offers a free trial and paid plans: All-In-One for $99/user/month, Sales Acceleration for $59/user/month, and Social Selling (required Sales Navigator) for $59/user/month.

✅ Pros

• AI-Powered Personalization: Utilizes AI to generate personalized LinkedIn messages and emails.
• Automated Sentiment Analysis: Analyzes replies and handles them based on their sentiment, ensuring efficient follow-ups.
• Social Selling Automation: Engages with leads and potential customers through automated social selling techniques.

❌ Cons

• Some users reported poor UX

9. Octopus

Rating ⭐⭐⭐⭐

Capterra - 4.6 (270 reviews) | G2 - 4.4 (115 reviews)

Overview

Octopus CRM aims to simplify prospecting efforts on LinkedIn, allowing users to automate various tasks such as sending connection requests, messaging, profile viewing, and skill endorsing.

Pricing (billed annually) & Functionalities

Octopus CRM offers a free trial and paid plans Starter for $6.99 per month, Pro for $9.99 per month, Advanced for $14.99 per month, and Unlimited for $24.99 per month.

✅ Pros

• Comprehensive Automation: Offers a range of automation features including connection requests, messaging, and profile views.
• Safety Measures: Implements numerous safety measures to protect LinkedIn accounts.
• Integration Capabilities: Can integrate with Zapier and Hubspot for extended functionality.
• Bypass Weekly Invite Limit: Feature to get around LinkedIn's weekly invitation limit.

❌ Cons

• Some users report lack of crucial features in basic plans
• Lack of automation capabilities

10. Lusha

Rating ⭐⭐⭐⭐

Capterra - 4.1 (359 reviews) | G2 - 4.2 (1,412 reviews)

Overview

Lusha is a B2B database and sales intelligence platform that provides high-quality company and contact data to generate more qualified leads.

The main goal of Lusha is to facilitate more effective sales and marketing outreach by providing reliable data for prospecting, including phone numbers and email addresses.

Pricing & Functionalities

Lusha offers free plan and paid plans: Pro for $29/user/month, Premium for $51/user/month, and Scale with pricing on request.

✅ Pros

• High Data Accuracy: Lusha emphasizes an 80% data accuracy rate, which is crucial for effective prospecting.
• Increased ROI: Users have reported significant returns on investment, with some citing an 800% ROI increase.
• Enhanced Meeting and Demo Booking: The platform is credited with increasing the number of meetings and demos booked.

❌ Cons

• System sometimes doesn’t give 100% accurate information
• Cost may be on the pricier side

11. Skrapp

Ratings ⭐⭐⭐⭐

Capterra - 4.6 (54 reviews) | G2 - 3.9 (11 reviews)

Overview

Skrapp is an email lookup tool that specializes in extracting leads from LinkedIn. It allows users to find verified professional email addresses quickly.

The main goal of Skrapp is to facilitate email prospecting and outreach campaigns by providing an efficient way to gather email addresses from LinkedIn and Sales Navigator.

Pricing (billed annually) & Functionalities

Skrapp offers free plan and paid plans:  Starter for 42 eu per month, Seeker for 84 eu per month, Enterprise for 169 eu per month, Global for 254 eu per month.

✅ Pros

• Efficient Email Lookup: Quickly finds verified email addresses on LinkedIn.
• Integration with LinkedIn and Sales Navigator: Enhances the process of collecting leads from these platforms.
• Email Verification: Ensures the accuracy of the email addresses collected.

❌ Cons

• Data isn’t always accurate

Final points

Navigating through LinkedIn's native features for lead generation can be daunting, but the right tools can turn this challenge into a strategic advantage.

As we've explored, each LinkedIn lead generation tool offers unique features and capabilities, catering to different aspects of the lead generation process.

From automating outreach to providing insightful analytics, these tools are designed to enhance your sales efforts and drive business revenue.