I love LinkedIn because it's the only platform where you can reach 100k audience with $0 ads spend.

You can also generate tons of leads on autopilot and build your personal brand with less stress I'd say.

However, being such a paradise, marketers gladly came to it and then overuse every single LinkedIn tactic that worked before.

This means that you can't just Google "LinkedIn connect message examples" and use them.

Thousands of people already did that. Bottom line, it won't work.

How to connect on LinkedIn

I'm not saying this example is bad and that it won't build some connections. All I'm saying is that it's overused. By being more creative, you can double your results.

That's why today, we'll share the guide on how to connect with people on LinkedIn with proven LinkedIn connection templates.  

How to connect with someone on LinkedIn?

Let's dig right in...

Step 1 - Make your LinkedIn profile stand out

The first thing that people see when you send a LinkedIn connection request is:

  1. your photo 🤳
  2. your name 😺
  3. your short summary  😎

This builds trust. Therefore, focus on optimizing these components. Starting with...

LinkedIn profile photo

Never fall victim to this mistake:

Bad example of LinkedIn Photo
Bad example of LinkedIn Photo

I understand that everyone loves cats 🐈, but that's not the point.

No fake photos, no cute pics or worse, no photo at all.


  1. YOU need to be on that photo
  2. Try to highlight your photo somehow to catch attention
Good LinkedIn Photo

Your name and LinkedIn headline/summary

In my case, I added: "I help with Growth 🚀" after my surname to

  1. Grab eyeballs and break the pattern
  2. It shows people what I do in one second


First of all, this is not your title. It's your personal description in 120 symbols.

The majority of people think that they need to share just their title and that's it. Here's the problem... we all do that

Don't believe me? Ok, let's check together. How many "Marketing Managers" do you see?

There are millions of "Marketing Managers" and you rarely see anything unique about most of them.

"Ok, but how to stand out with a LinkedIn headline?"

Add your USP (Unique Selling Proposition) in the headline. Tell everyone what makes you different from other experts in the industry.

Here's the formula you can use:

{Title} at {Company Name} - We help {Target Audience} with {USP}

For example, we all know that there are millions of different digital agencies doing SEO and PPC campaigns to help their clients generate more leads.

So if you only see: "XYZ - Digital Agency"... it doesn't tell you almost anything.

But if you see something like this:

LinkedIn Headline Tips

You can dramatically increase your chances to be successful on LinkedIn by optimizing your profile and reaching out to someone on LinkedIn with better photo, headline, and summary.

If you need help with Linkedin profile optimization, feel free to reach out to our friends at Social Selling Coach.

Step 2 - Who to connect on LinkedIn

If you try to connect with everyone on LinkedIn - you will fail.

Instead, connect with small groups of people that operate in the same environment as you.

I'll show you a few strategies to find your audience precisely. That will help us when writing LinkedIn connection request messages.

Play with LinkedIn search filters:

As I said before, it's not enough to use a basic search on LinkedIn. You should go beyond that, for example with the boolean search:

  • OR (e.g. Growth OR Sales) - LinkedIn will list all the profiles that have either one of these two keywords
  • AND (e.g. Growth AND Content) - A more narrow search as LinkedIn will now look for profiles that must include both terms
  • NOT (e.g. Growth NOT Sales) - Will list profiles that include the word growth and not sales
  • Type under quote marks (e.g. "VP of Growth") to get all LinkedIn profiles with that exact match

Or Sales Navigator search (btw, they offer a free trial).

LinkedIn search

Find LinkedIn content makers:

The most active users on LinkedIn - content makers. They're checking inboxes and new connection requests daily.

This is a great tactic to find relevant people to connect.

  1. Use hashtags when searching
  2. Identify audience through content


Now you have a list of people who write about a specific topic.

LinkedIn search

If you want to scrape these people and filter them by titles or region, just use LinkedIn Search Export (feature by Phantombuster).


7 LinkedIn connection request message templates

Ok, we know who we want to connect with on LinkedIn.

We have a good-looking profile.

Finally, it's time to send LinkedIn connect messages!

Search-based LinkedIn connect message

Since LinkedIn is for professionals, everyone puts their title, experience, location, company they work at, and so on.

You can find the perfect audience to connect with by just using this data that's already available.

Vuk shared a great LinkedIn search strategy recently that will give you more insights.

I've tested dozens of different strategies, but the one that always works for me:

 LinkedIn connection request message template

Template to use:

"Heyo {firstName}!

Ahah, just joking {{firstName}} 😂 I'm a huge fan of what you're doing at {{companyName}} ❤️

I've been following your journey for a while, so will be happy to connect!

It always gives 70-75% acceptance rate.

 LinkedIn connection request message template

Connection request to LinkedIn group members

How to connect on LinkedIn based on common interests?

You can also find your target audience by checking what's going on in various communities.

For example, your chances to get a meaningful connection with someone from a LinkedIn group that you're both members of, are way higher.

LinkedIn groups

In my case, it's 87% acceptance rate.

 LinkedIn connection request message template

Template to use:

Heyo {{firstName}}!

We're both members of {{LinkedIn group name}} and I saw your name there and decided to connect!

How to connect on LinkedIn with FB group members

The same tactic as I showed above, but now with Facebook groups. This is the one we've shown in our LinkedIn lead generation guide.

 LinkedIn connection request message template

Results are the same... 70-80% acceptance rate.

 LinkedIn connection request message template

Template to use:

Heyo {{firstName}}!

Saw your profile in a {{FB group}} and decided to connect.

Would be awesome to exchange and share experience around {{Topic}}

Multi-channel cold email outreach strategy

You can connect with people on LinkedIn and via cold emails.

 LinkedIn connection request message template

For example, this campaign generated around 80 warm leads!

 LinkedIn connection request message template

You can do the same easily, with Phantombuster<>lemlist integration:

LinkedIn connection message example to content makers

People who write content about your topic might be the best audience. If you're building a tool for SaaS businesses, you can search for people who create posts with #saas hashtag and connect with them.

53/54 people who I reached out to accepted my connection requests.

 LinkedIn connection request message template

You can use this template to connect with them:

Heyo {{firstName}}!

Loved your recent post about #saas! I'm a huge SaaS follower and it would be awesome to connect!

Connection request messages to people who engaged on your LinkedIn posts

How exactly does LinkedIn lead generation work?

Let's be frank, not everyone is 100% active on LinkedIn.

If you connect with someone who's not active, chances are you won't get a reply back, no matter how good the message is.

One of the best growth hacks I did on LinkedIn is ... to go beyond LinkedIn search and connect with everyone who liked/commented on my posts. 😜

85-90% of people accepted my LinkedIn requests

Template to use:

"Heyo firstName!

Saw you liked my previous post about {{your post}}, thanks a lot!

How are things going with your lead generation process now?


Recruiting on LinkedIn [connect with top talent]

We already wrote about this LinkedIn strategy here.

In a nutshell, you should find a sentence that will be highly-personalized for this specific person. We named it Tiramisu strategy.

It might be a reference to their summary or work experience. For example, "Saw you've reached 100k organic views in 6 months".

And use it as a variable in your connection campaign:

"Hey, big fan of your work.


We have a position at lemlist that you might fit into perfectly. Would you be open to hearing more about it?"

We've got 100% acceptance rate.


Now you know how to connect with people on LinkedIn ... and be successful in it!