Zendesk is a customer service software company headquartered in San Francisco that has 119,000 paying customers in 150 countries (data from 2017).

While being THE fastest growing customer support company, Zendesk is forced to always find innovative ways to acquire more customers and build warmer relationships with its customers.

The challenge

Even though cold email is still one of the best acquisition channel, it is difficult to stand out. Personalization is key to build relationship, especially when reaching out to someone who barely (or even don't) know you. However, scaling the personalization is sometimes too time consuming so the reply rates are poor.

In a fast growing SaaS company, if you want to grow your business, you have no choice than to grow the pipeline
Gabriel Frasconi - Director South Europe at Zendesk

How does Zendesk use lemlist?

Zendesk have been using lemlist essentially to face the challenge of growing rapidly their sales pipeline.

We have used lemlist in order to book meetings with prospects. Thanks to lemlist we were able to send highly personalized videos in order to book meetings with our prospects.
Gabriel Frasconi - Director South Europe at Zendesk

What results did Zendesk achieve?

Zendesk is continuously getting outstanding results with lemlist thanks to those personalized videos at scale. Here, we discussed the last campaign Zendesk did where they get 30 meetings in one single campaign before attending the SIGMA event!

Thanks to lemlist we were able to generate leads and meetings. Actually, in one campaign, we managed to book more than 30 meetings {...} Thanks to lemlist, we were able to attract those prospect thanks to highly personalized videos on a dedicated landing page including our calendly page.
Gabriel Frasconi - Director South Europe at Zendesk

Below is an example of one of Zendesk landing page including a personalized video. As you can see, the video and the landing page are personalized automatically with lemlist based on the person they are reaching out to. Some of the custom variables here used were FirstName, Company Name, Company Logo (pulled automatically from the email address).

Custom landing page including a personalized video - All generated automatically with lemlist

If you're interested in creating your own personalized videos and be as successful as Zendesk, you can email me directly at guillaume@lemlist.com

In the meantime, feel free to request your own personalized video!