2 graphic design cold email templates for selling design services

Wondering how to acquire new clients for your graphic design services? These graphic design cold email templates will help you with that.

2 graphic design cold email templates for selling design services

So, as the owner of graphic design agency or if you're the freelancer, you're trying to grow your sales and find new clients every month by sending cold email campaigns.

But - no matter what you do - your open and reply rates are still low.

To keep the entire story short - there're many reasons for that - such as bad subject line, lack of personalization, not engaging offer, and so on.

But the number one reason the most graphic design cold email templates fail is the lack of engagement.

Engagement and making a relationship with your prospect at the beginning of your cold email is crucial.


Naturally - people have a defensive attitude when someone tries to sell them something. It's the same with the cold emailing as well.

So the first thing you need to do isn't pitching your services.

It's making your email funny and engaging. It's resonating with your target audience (prospects) and improving your relationship with them.

Over my long career with cold outreach where I certainly sent and created over 100 cold email templates - the best two things that are making your graphic design cold email template engaging are:

- the funny or relevant first sentence of your email
- personalized images

And that's it. That's everything you need for crafting an amazing graphic design cold email template that will get you replies and improve your overall sales.

Anyway - let's go back to the point.

So your goal is to land more graphic design clients - and this article is gonna help you with that.

Let's see the 2 best graphic design cold email templates that will help you with selling your graphic design services - whether you're the freelancer or an agency.

Graphic design cold email template #1 - land more clients for logo design

This particular graphic design cold email template is suitable for landing new clients for logo design.

Let's see it:

Subject line: Need logo for {{CompanyName}}?

Hey {{FirstName}},

Sorry for bothering you - you probably don't like cold emails. To make this less awkward, I created one meme for you (I hope you like memes :))
Joke on the side - I'm Ugi, huge lover of your brand and your {{hisProduct}} - so couldn't help myself but to notice that your logo is missing something.

Did you know {{firstName}} that the first aspet of people's decision to whom they'll work is based on liking the company's visual presentation?

What they see first on your website is your logo.

We're creating logos for {{hisIndustry}} businesses for 4 years now. On the link below you can see our previous works for other businesses in your industry. We also worked with [businesses that he's probably familiar with], and you can find their logos here:


Are you available next Tuesday for a quick 10 minute chat?


Why do I like this graphic design cold email template?

- It's engaging - first sentence and the personalized image (meme) are super powerful
- It's mostly about them - not you.

A couple of tips for this graphic design cold email template to work:

  • Make sure to, in the personalized image, put logos (in the first field), that are similar to others in his industry - so they can be relevant.
  • Make sure that other logos on your URL are relevant to his industry
  • In the first sentence below the image, make sure to really explain why you like his product. It helps with creating the relationship.

Graphic design cold email template #2 - "can you resist this?" template

This graphic design cold email template is suitable for any type of graphic design work - visit cards, brochures, roll-ups, UX, and so on.

Everything you need to do to adjust it with other type of graphic design, is to change the image by using the same patern we used below.

I've got an inspiration for this email from this amazing template for selling T-shirts.

Here's this graphic design cold email template:

Subject line: Can you resist this {{companyName}}'s visit card?

Hey {{FirstName}},

Nobody likes cold emails, do they? So to make this email less awkward - here's the image of me with your visit card - even if you never gave it to me :)
To make it even less awkward - I'm telling you now that everything you need to do in order to unsubscribe (you'll get one more email from me), is to answer with "No".

Anyway, this is what we do. We create stunning and high-quality visit cards for {{hisIndustry}} businesses for a very fair pricing on a ridiculously simple way. Everything you need to do is to email me your contact information, and you will get your visit cards in 2 days.

Here's the social proof:

[IMAGE of your social proof]


Why do I like this graphic design cold email template?

First of all - it's highly personalized. It includes all of your customer's data. Of course, since you're designer, you will make this personalized image look better. You will design it better and so on.

But, you get the point.

The bottom line

As we all noticed - doing cold email outreach campaigns is one of the best ways to get new clients and grow your business.

But, don't be despair if you don't get a reply - you haven't missed the opportunity. On the other hand, you will miss the opportunity if you don't send follow up emails as well. If you don't know how to write follow-up emails, you can use some of our follow up email templates.

Anyway - in order to get the most results out of your graphic design cold email templates, you should definitely use personalized images inside your cold emails.

They improve engagement and help you to make better relationships with your prospects.

So, don't waste your time, and start your 14-day free trial of lemlist and its' personalized images.

Start your free trial

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