Bonjour lemlisters!

Twelfth edition of our weekly templates brings funny sales emails to the mix.

When it comes building relationships using emails, people tend to fail and start talking about their service or offer straight away. In this template, used for sales prospecting and relationship building, I wanted to share some new cold email tips and show you how you can leverage automated personalized images to focus on the person you're reaching out to!

Introducing the Starbucks misspelling email template

I'm sure you've noticed this trend by now. Starbucks tends to write people's names on their cups. Sometimes, they misspell it. Especially if you have a long local name like mine for instance.

You would think that it's an honest mistake, right?

I beg to differ.

It's actually a genius evil marketing tactic!

Why?

Because when you see your cup with your name misspelled, the first thing you're gonna do is to take a picture and send it to your friends.

In essence, that's free advertising for Starbucks. Special thanks to Marcel Van Der Meer for pointing this out to me. 🙌

Even though we're not here to talk about Starbucks, we're going to borrow their strategy and use this for our cold email outreach. We'll also throw in a bit of a human touch to our emails. 😍

Here's how it looks:

Here's how the text looks like too:

Bonjour {{firstName}},
I've reached out to you a few days ago but haven't heard from you since then... I know that your time is valuable so I reached to {{teammateFirstName1}} from your team to know what's your favorite drink in the morning...
Guess what I'm holding in my hand right now with your name on it? Your Tall, Non-Fat Latte With Caramel Drizzle 😇
IMAGE
Let me know which day suits you best so I can pass by 😊
Best,
{{signature}}

Who is this email template for?

This cold email template is a great way to kickstart a conversation. Funny sales emails work and especially if you do it in a clever way.

Of course, the template itself can easily be adjusted to serve any purpose so you can end up sending cold emails that get responses.

How to set it up?

Setting up this email is super easy. Here's what you need to do:

  1. Log in to your lemlist account  If you don't have one, you can sign up for the free trial (no credit card required) and get FULL access to the platform so you can see this email template in action  
  2. Watch the video tutorial below
  3. Join the "Email Outreach Family" Facebook group and share your results and get inspired by others :)

That's it for this week. Hope you guys like the new template and that it will help you crush your email outreach game. Stay tuned because we will be posting another inspirational template next week.

Until then, here's a quick overview of all personalized email templates by lemlist: