Mark Lundgren is an experienced and talented tech sourcer who has been using lemlist to hire top talent across the world.

With lemlist, my emails simply stand out amongst all that noise of emails we receive every day.Building relationships with top talents is much easier thanks to highly personalized and human emails thanks to videos and images.

Mark Lundgren - Global Sourcer @ ThoughtWorks

About Mark

After working for Amazon and Microsoft, Mark started working for ThoughtWorks while running his educational podcast called "Sourcing Challenge".

In short, this podcast aims to help sourcers as they share and exchange best practices worldwide.

His goal

Mark had three objectives when he signed up to lemlist.

  • Personalize cold emails to stand out
  • Automate follow-ups and eliminate manual work
  • A/B test subject lines, email length, images etc

Hiring top talent is becoming more and more difficult as people receive hundreds of messages per day on different channels (Email, LinkedIn, Messenger etc...).

The old way would be to find a lot of people and then, send emails manually... 3 days later we would go back and check who replied to those emails and send some follow-ups manually...

Mark Lundgren - Global Sourcer @ ThoughtWorks

The response rates were low and it required a lot of manual work. This was obviously not a scalable process and he needed a new solution.

His strategy

Mark's outreach funnel was created in a pretty straightforward way. It consisted of the main email and multiple follow-ups divided across different countries, positions and candidate types.

First big win was the time Mark was able to save by automating follow-up emails. Instead of manually replying to candidates who clicked on his link or didn't reply to the first email, he can let lemlist take care of that.

Furthermore, he could also pick the exact time when a sequence will automatically stop. For example, if a candidate would reply to an email, an opportunity would be created, Mark would receive and the candidate in question would not receive any more emails.

By eliminating boring manual tasks, spending more time on things that actually matter was now a reality.

The other huge component to Mark Lundgren's strategy were personalized images in his cold emails. We can't show you Mark's templates, but we can give you a similar example.

Lemlist for recruiting

They allowed him to stand out from the masses in any inbox and hook his target candidates. It was much easier to point out the key things to focus on to different candidates.

The best part?

Everything here was fully automated too. For example, he could add dynamic first names of his candidates to an image or play with target companies logos.

Finally, another important factor behind Mark's success was A/B testing. Specifically, the idea was to run tests (subject line, copy, call-to-actions etc) across different markets. Using analytics lemlist provides after each campaign, Mark would just assess what worked and what didn't, and then go all on the approach that brought in better results.

We’ve been running campaigns in South America, Australia, North America, Europe… Well, pretty much all over the world! Our goal is to always A/B test the subject lines, the content and iterate until we find the right formula. lemlist has made all this testing easier.

Mark Lundgren - Global Sourcer @ ThoughtWorks

Sourcing cold email templates for inspiration:

Features used

Mark Lundgren is leveraging the following lemlist's features in their campaigns:

Interested in applying the same strategy for your business? Sign up for a 14-day free trial and get full access to all these features. No restrictions, no credit card required.

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We're pretty confident you're gonna love it. ❤️