There would be no great reply and conversion rates if email deliverability were to be bad.
Precisely why we're introducing the finest email deliverability checklist ever created. It contains every trick in the playbook to maximize deliverability and make sure your cold emails land on top of anyone's inbox... consistently!
All you gotta do is follow it... and share it with your colleagues. 🤑
Audit and the current situation
[ ] Assess the quality of your IP (click here).
[ ] Analyze your current stats to get a better insight.
If your open rate is lower than 50% and reply rate is lower than 5%, you have one of the following issues:
[ ] You haven't done the necessary technical setup. Allow me to show you the moves.
[ ] You're targeting the wrong audience! Here's why it's essential to build your buyer persona for proper B2B lead generation.
[ ] You're not putting enough personalization into your emails. Get some inspiration from these 🔥 cold email templates.
[ ] Set up your SPF:
[ ] Set up your DKIM:
[ ] How to set up your DMARC.
[ ] Set up your custom tracking domain. Here's a quick tutorial.
[ ] Set up your exact profile (no fake names or photos).
Warm-up of existing accounts
[ ] Manually warm up your emails (option 1):
- Week 1: 10 to 20 emails per day
- Week 2: 20 to 40 emails per day
- Week 3: 40 to 80 emails per day
- Week 4: 80 to 100 emails per day
[ ] Automatically warm up your email address (more desired option 2 😎):
- Turn lemwarm on in your lemlist account
- Set up your filters in Google to keep your inbox clean
Become obsessed with email list quality and hygiene
[ ] Keep your bounce rate lower than 5%.
[ ] Don't buy email lists where addresses are not verified.
[ ] Always send campaigns to business addresses of individuals.
[ ] Best source of B2B leads is LinkedIn as people tend to regularly update their job position and company.
[ ] Use a system that allows you to consistently get verified email addresses from fresh data source.
[ ] If you have an existing list and are not sure about the data quality, use one of the following services:
Send high-quality email content
[ ] Don't use complex HTML!
[ ] Don't use fancy signatures - the simpler and without code, the better!
[ ] Don't put any attachments in your emails. If you need to send a file, just use links (e.g. Google Drive). 😉
[ ] Don't use spam trigger words and phishing phrases (WIN, free, viagra 😂 etc...).
[ ] Don't use ALL CAPS IN YOUR SUBJECT LINE, it's just not cool.
[ ] Always personalize cold emails.
[ ] Use liquid syntax for ultra-personalization (e.g. when you want to automatically change intro lines for different audience verticals - video tutorial).
[ ] Use spin syntax if your lists are bigger than 300 people (e.g. where you have 4 different intro lines and they will spin in random order - video tutorial).
[ ] Always A/B test in order to know what works best for you.
Maintain a good reputation
[ ] Volume: Do not go over the limit of your email provider. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders.
[ ] Consistency: If you didn't send any emails, but then all of a sudden you start blasting 500 emails every day, you're gonna run into trouble. Try to establish a process with consistent daily volumes, and when you need to increase it, go step by step.
[ ] Keeping a good ratio: From email sent to email received.
[ ] lemwarm = deliverability booster. Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received.
[ ] Sending speed: Never send all emails at the same time - use a system allowing you to spread them throughout the day.
[ ] Monitor the following key metrics:
- Open rate needs to be higher than 50%
- Reply rate should be higher than 8%
- Bounce rate needs to be lower than 5%
- Unsubscribe rate needs to be lower than 5%
[ ] Always put an opt-out link!
Never make compromises with email deliverability.
You can have the best cold email template or the most awesome list in the world. You can write a fantastic subject line and have the clearest call-to-action. Heck, you can have the greatest product ever.
But if people don't see your email, it will all be in vain.
P.S. Make sure you spread the word. ❤️