There would be no great reply and conversion rates if email deliverability were to be bad.

Precisely why we're introducing the finest email deliverability checklist ever created. It contains every trick in the playbook to maximize deliverability and make sure your cold emails land on top of anyone's inbox... consistently!

All you gotta do is follow it... and share it with your colleagues. 🤑

Audit and the current situation

[ ] Check if you've been blacklisted (click here) and get a free report (click here).

email deliverability checklist

[ ] Assess the quality of your IP (click here).

[ ] Analyze your current stats to get a better insight.

email deliverability checklist

If your open rate is lower than 50% and reply rate is lower than 5%, you have one of the following issues:

[ ] You haven't done the necessary technical setup. Allow me to show you the moves.

[ ] You're targeting the wrong audience! Here's why it's essential to build your buyer persona for proper B2B lead generation.

email deliverability checklist

[ ] You're not putting enough personalization into your emails. Get some inspiration from these 🔥 cold email templates.

email deliverability checklist

Technical configuration

[ ] Set up your SPF:

[ ] Set up your DKIM:

[ ] How to set up your DMARC.

[ ] Set up your custom tracking domain. Here's a quick tutorial.

email deliverability checklist

[ ] Set up your exact profile (no fake names or photos).

email deliverability checklist

Warm-up of existing accounts

[ ] Manually warm up your emails (option 1):

  • Week 1: 10 to 20 emails per day
  • Week 2: 20 to 40 emails per day
  • Week 3: 40 to 80 emails per day
  • Week 4: 80 to 100 emails per day

[ ] Automatically warm up your email address (more desired option 2 😎):

  • Turn lemwarm on in your lemlist account
  • Set up your filters in Google to keep your inbox clean
email deliverability checklist

Become obsessed with email list quality and hygiene

[ ] Keep your bounce rate lower than 5%.

email deliverability checklist

[ ] Don't buy email lists where addresses are not verified.

email deliverability checklist

[ ] Always send campaigns to business addresses of individuals.

email deliverability checklist

[ ] Best source of B2B leads is LinkedIn as people tend to regularly update their job position and company.

[ ] Use a system that allows you to consistently get verified email addresses from fresh data source.

Check out --> Target LinkedIn prospects, extract emails and send outbound campaigns automatically

[ ] If you have an existing list and are not sure about the data quality, use one of the following services:

Send high-quality email content

[ ] Don't use complex HTML!

email deliverability checklist

[ ] Don't use fancy signatures - the simpler and without code, the better!

email deliverability checklist

[ ] Don't put any attachments in your emails. If you need to send a file, just use links (e.g. Google Drive). 😉

[ ] Don't use spam trigger words and phishing phrases (WIN, free, viagra 😂 etc...).

email deliverability checklist

[ ] Don't use ALL CAPS IN YOUR SUBJECT LINE, it's just not cool.

email deliverability checklist

[ ] Always personalize cold emails.

email deliverability checklist

[ ] Use liquid syntax for ultra-personalization (e.g. when you want to automatically change intro lines for different audience verticals - video tutorial).

email deliverability checklist

[ ] Use spin syntax if your lists are bigger than 300 people (e.g. where you have 4 different intro lines and they will spin in random order - video tutorial).

email deliverability checklist

[ ] Always A/B test in order to know what works best for you.

email deliverability checklist

Maintain a good reputation

[ ] Volume: Do not go over the limit of your email provider. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders.

email deliverability checklist

[ ] Consistency: If you didn't send any emails, but then all of a sudden you start blasting 500 emails every day, you're gonna run into trouble. Try to establish a process with consistent daily volumes, and when you need to increase it, go step by step.

email deliverability checklist

[ ] Keeping a good ratio: From email sent to email received.

email deliverability checklist

[ ] lemwarm = deliverability booster. Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received.

[ ] Sending speed: Never send all emails at the same time - use a system allowing you to spread them throughout the day.

email deliverability checklist

[ ] Monitor the following key metrics:

  • Open rate needs to be higher than 50%
  • Reply rate should be higher than 8%
  • Bounce rate needs to be lower than 5%
  • Unsubscribe rate needs to be lower than 5%

[ ] Always put an opt-out link!

email deliverability checklist

Bottom line

Never make compromises with email deliverability.

You can have the best cold email template or the most awesome list in the world. You can write a fantastic subject line and have the clearest call-to-action. Heck, you can have the greatest product ever.

But if people don't see your email, it will all be in vain.

You'd also probably want to check out our cold email tips and typical mistakes as well.

P.S. Make sure you spread the word. ❤️