35+ Best Cold Email Software : An Ultimate Review [2024]

Before diving into detailed overview of each tool that made the list, here is a sneak peek into their most important features and starting prices:

In 2024, sales evolves faster than ever before, but the significance of cold emailing remains the same.

Whether you are an SDR, growth marketer, recruiter, or founder - having the best cold email software is crucial to growing your business with cold outreach.

The right cold email tool will help you save tons of manual work and money on pricey tech hires or multiple tool subscriptions.

But with plenty of options on the market, how do you find the best cold email software for your needs? Which tool will give you the best value for money?

Here's what we figured out by researching the market's top 35+ cold email software:

‍

Free trial

→ Every tool from our list except Outreach, Buzz, and Mailshake has a free trial

Entry price

→ Mostly from $30-$60 per month average
→ All tools have pretty similar pricing except Salesloft, Outreach, and Amplemarket, who don't share pricing (but charge a premium)
→ Vocus, Crew, and Salesmate remain the cheapest, around $15 per month

Data enrichment

→ 47% of tools have data enrichment capabilities
→ Most providers still only had 30-65% accuracy on their enrichment
→ Those with waterfall enrichment had 80+%
→ Some tools had completely free enrichment with specific packages
→ Inbuilt email verification is great for your deliverability, too, so make sure it's there

Email outreach automation

→ 97% of tools will allow you to automate email outreach
→ All except SalesBlink

LinkedIn outreach automation‍

→ 62% of you still use LinkedIn manually (if you still are, 14 tools can solve that problem!)
→ Some tools had inbuilt spam blockers, others didn't - watch out

AI-Generated content

→ 38% of tools will allow you to generate content with the help of AI
→ You don't need any extra email copywriting aids anymore because tools have built-in
→ Campaign generators, icebreakers, and text editing for personalization included

Email warm-up

→ Only 35% of tools offer automatic email warm-up 
→ The rarest feature across the board (likely why so many users have deliverability issues)
→ Big players like Hubspot, Apollo, Salesloft, and Outreach don't have it integrated into their platforms, hence higher average spam rates + lower open rates for users

To sum up, 4 tools from the list got a perfect score and have all these six features!

Keep reading to determine which ones and get an ultimate comparison table to make an informed decision that boosts your revenue!

The Ultimate List of Top 30+ Cold Email Software

1. Snov.io

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.5/5 (280 reviews) │ Capterra - 4.6/5 (203 reviews)

Overview

With its award-winning features for lead generation, email verification, automated email outreach, email warm-up, and customer management, you can use Snov.io to automate and accelerate your sales at scale. Read our snov.io review to learn more about the tool.

Pricing & Functionalities

‍

✅ Pros

• Comprehensive features even in the free trial plan.
• Over 5k integrations, including popular tools like HubSpot and Pipedrive.
• Offers a service for businesses that need email & LinkedIn outreach set and managed for them.
• Recognized as a leader in Email Marketing and Email Verification by G2.

❌ Cons

• Issues with IMAP settings for receiving emails during Drip email campaigns.
• No “Unsubscribe” link feature.
• Does not show the contact's most-used email address.
• Some users might find the Managed Service pricing to be on the higher side.

2. Close.io

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (718 reviews) │ Capterra - 4.7/5 (157 reviews)

Overview

Close is a CRM (Customer Relationship Management) platform designed to help sales teams close more deals. It offers integrated calling, two-way email syncing, and sales automation features to manage relationships with leads and customers effectively.

Pricing (yearly) & Functionalities

→ Free trial: YES, 14 days

→ Email Starter: $32/mo/per user/1 sending email

• Send unlimited campaigns
• Customizable email campaigns
• Email finder + verifier
• 450M+ leads database
• AI-generated sequence & icebreakers
• Custom text variable personalization
• Push leads from LinkedIn into lemlist
• Custom reports & analytics
• In-app support by chat or email
• Personalized booking page
• lemcal Starter

→ Email Pro: $55/mo/per user/3 sending emails

Everything in Email Starter +

• Email finder + verifier (more tokens)
• Email warm-Up & deliverability booster
• CRM integrations
• Custom image personalization
• Campaign A/B tests
• Inbox rotation
• Custom liquid syntax personalization
• API access
• Zapier

→ Multichannel Expert: $79/mo/per user/5 sending emails

Everything in Email Pro +

• Email finder + verifier (more credits)
• Linkedin prospection
• LinkedIn voice notes
• Cold calling prospection
• Advanced campaign conditions
• Custom landing page
• Premium support chat

→ Outreach Scale: $129/mo/per user/15 sending emails

Everything in Multichannel Expert +

• Email finder + verifier
• Dedicated account manager

✅ Pros

• Integrated Calling: Close offers integrated calling, allowing sales teams to make calls directly from the platform.
• Two-Way Email Sync: Emails are automatically synced, ensuring that all communications are tracked.
• Custom Reporting: Users can generate custom reports to gain insights into their sales activities.
• API Access: The platform provides API access, allowing for integrations with other tools and services.

❌ Cons

• Limited Integrations: While Close.io does offer integrations, it might not have as extensive a list as some other CRMs.
• Pricing: For smaller teams or startups, the pricing might be considered on the higher side, especially when compared to other CRM tools.
• Customization: Some users might find that the customization options are not as extensive as they would like.
• Advanced features: While Close.io is feature-rich, it might lack some advanced features that are present in more enterprise-level CRMs.

3. Waalaxy

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5 (325 reviews) │ getapp - 4.4/5 (245 reviews)

Overview

Waalaxy is a tool designed to make LinkedIn a primary acquisition channel. It offers automated sales and recruitment prospecting solutions, making the process of reaching out to potential leads or candidates more streamlined and efficient.

Pricing & Functionalities

‍

✅ Pros

• LinkedIn Integration: Waalaxy offers seamless integration with LinkedIn, allowing users to automate their LinkedIn outreach effectively.
• Multi-Channel Campaigns: Users can run campaigns not only on LinkedIn but also through cold emailing, maximizing their outreach potential.
• Email Finder: Waalaxy provides an email finder tool that helps users find the email addresses of their LinkedIn contacts, making it easier to reach out to potential leads.
• Automated Sequences: Users can set up automated sequences for sending invitations and messages on LinkedIn, saving time and effort.
• Detailed Analytics: Waalaxy offers detailed analytics that allows users to track the performance of their campaigns and make data-driven decisions.

❌ Cons

• Risk of LinkedIn Suspension: There's a risk of LinkedIn account suspension when using automation tools like Waalaxy.
• Limited Personalization Options: The tool offers limited variables for message personalization compared to other similar tools.
• Pricing: Some users find Waalaxy to be on the pricier side compared to other similar tools.

Learn more about the tool in our Waalaxy review.

4. Salesloft

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.5/5 (3,745 reviews) │ Capterra - 4.3/5 (206 reviews)

Overview

Salesloft is an AI-powered revenue workflow platform that guides go-to-market teams in finding new customers, maximizing revenue, and increasing lifetime value. Its purpose is to centralize communication, manage leads, and improve sales processes.

Pricing & Functionalities

→ Free trial: No

‍

✅ Pros

• The AI-powered platform ensures data-driven decisions and automation.
• Comprehensive sales engagement tools to manage your entire sales cycle.
• Seamless integrations with other tools and platforms, such as Salesforce.
• Robust analytics and reporting for sales performance insights.
• Account-based view.

❌ Cons

• No free trial.
• Poor LinkedIn automation and reporting capabilities.
• Pricing might be on the higher side for smaller businesses.

5. Outreach.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.3/5 (3,311 reviews) │ Capterra - 4.4/5 (289 reviews)

Overview

Outreach is a sales engagement platform designed to help sales teams drive more revenue by increasing the efficiency of their sales processes.

It offers a suite of features to automate and streamline sales workflows, from prospecting to closing deals.

Pricing & Functionalities

→ Free trial: No

‍

✅ Pros

• Sequences: Outreach's sequence feature allows for multi-touch campaigns, ensuring follow-ups and touchpoints are automated and consistent.
• Integration: Seamless integration with major CRM platforms, especially Salesforce, ensuring data consistency and ease of use.
• Analytics: Provides detailed analytics on email performance, helping sales reps understand what's working and what's not.
• Templates & Snippets: Allows for the creation and sharing of email templates and snippets, ensuring consistent messaging and saving time.
• A/B Testing: Users can test different email versions to determine which messaging or subject line performs best.

❌ Cons

• Occasional Glitches: Some users have reported occasional software glitches, such as emails not being sent as scheduled.
• Overwhelming Features: While its feature-rich environment is a strength, it can also be overwhelming for users who only need basic functionalities.
• Integration Issues: While it integrates well with major CRMs, some users have reported challenges in integrating with other third-party tools.

6. lemlist

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Capterra - 4.6/5 (370 reviews) │ Product Hunt - 4.9/5 (425 votes)

Overview

lemlist is an advanced sales engagement platform designed to help users find, engage, and convert their ideal buyers across multiple channels. Here’s how 👇

Find leads in the lead database or LinkedIn

Access lemlist's AI-powered B2B database of 450 million+ contacts, narrow your search with 20+ filters, and find the most profitable prospects in seconds!

You can also use the lemlist Chrome extension to gather contacts from LinkedIn and send them directly to your outreach campaign.

Get leads’ verified emails and information

Find directly in lemlist your contacts' valid and verified email addresses and information, such as their company name, industry, and more!

Create campaigns that stand out

Thanks to lemlist’s custom variables, you can customize at scale parts of text, images, and even landing pages!

P.S. To save hours on campaign creation, utilize the power of AI with lemlist’s AI and generate personalized icebreakers and complete sequences in under a minute!

Follow up on multiple channels

You can add automated and manual steps to reach your leads on their preferred channel such as email, LinkedIn, phone, or similar.

Tailor your outreach process at scale to automatically respond to each prospect's interaction with the advanced conditions step!

You can also combine different lemlist accounts as senders into 1 campaign and reach out to 2x, 3x, and 4x more leads without the risk of landing in spam.

Ensure to land in prospects’ inboxes

For each paid lemlist seat, you'll get free access to lemwarm - a warm-up and deliverability booster that ensures high deliverability for the long run!

Keep up with top industry practices

lemlist will get you more than just software - you can get access to top-notch playbooks, masterclasses, private communities, expert advice, templates, and much more! For free.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• AI-Powered Campaigns: lemlist's AI helps in creating highly personalized multichannel campaigns.
• Smart Enrichment: Extracts valid email addresses and LinkedIn information without relying on your LinkedIn profile.
• Warm-up & Deliverability Booster: Ensures emails avoid spam folders and land in the recipient's inbox.
• Multichannel Outreach: Engage leads on their preferred channels, including email, LinkedIn, and more.
• Integration with CRMs: Native integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive.

❌ Cons

• Some advanced features might be available only in higher-tier plans.
• Integration with certain third-party tools might require additional setup.

7. Woodpecker

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.2/5 (42 reviews) │ Capterra - 4.6/5 (31 reviews)

Overview

Woodpecker offers tools for sending cold emails, automating follow-ups, and achieving genuine responses. The platform is tailored to different needs, including individual cold emailers, sales teams, and agencies.‍

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• User-Friendly Interface: Woodpecker offers an intuitive and easy-to-use interface, making it simple for users to set up and manage campaigns.
• Decision tree
• Modular pricing
• Combined billing

❌ Cons

• Limited Built-in Templates: The platform could benefit from a wider variety of built-in email templates.
• Poor personalization with fallback variables
• Price: Some users feel that the pricing is a bit high, especially for smaller businesses or individual users.

8. Mailshake

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.7/5 (236 reviews) │ Capterra - 4.6/5 (106 reviews)

Overview

Mailshake is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. It aims to help users generate leads, build relationships, and promote content.

Pricing & Functionalities

→ Free trial: No

‍

✅ Pros

• Ease of Use: Mailshake boasts a user-friendly interface that's easy to navigate, making campaign setup straightforward.
• Integration Capabilities: It offers integrations with various CRM systems and tools, enhancing workflow efficiency.
• Educational Resources: The platform offers a plethora of educational content, including webinars, tutorials, and templates, to help users optimize their outreach efforts.
• Suitable for agencies: Great features for agencies (reporting, client onboarding).

❌ Cons

• No free trial.
• Limited Customization: Some users feel that the platform could offer more advanced customization options for emails.
• Poor LinkedIn automation

9. Reply.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (1,146 reviews) │ Product Hunt - 4.3/5 (162 votes)

Overview

Reply.io is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.

Pricing & Functionalities

→ Free plan: Yes

‍

✅ Pros

• Multichannel Outreach: Reply.io supports not just email, but also LinkedIn, WhatsApp, SMS, and more, allowing for diversified outreach strategies.
• Advanced Automation: The platform offers robust automation features, including triggers and sequences, to streamline the outreach process.
• Multi-inbox feature
• CRM Integration: Reply.io integrates seamlessly with popular CRM systems, ensuring smooth data transfer and workflow continuity.
• User-Friendly Interface: The platform is designed with usability in mind, making it easy for users to set up and manage campaigns.

❌ Cons

• Pricing: Some users find the pricing tiers to be on the higher side, especially for smaller businesses or startups.
• Occasional Delays: There have been reports of occasional delays in sending out emails or sequences, which can affect time-sensitive campaigns.
• Additional paid add-ons: Their advanced features (LinkedIn automation, additional email accounts, etc.) require paid add-ons.

10. Smartlead

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5 (67 reviews)

Overview

SmartLead is a sales engagement platform that focuses on providing pre-qualified sales opportunities. The tool aims to streamline the lead generation process, ensuring that sales teams have quality leads ready for conversion.

It offers various features such as lead pre-qualification, prospect nurturing, sales follow-up assurance, and integration capabilities.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Provides unlimited mailboxes and warmups, allowing for scalable outreach.
• Features like Spintax, Rotating Inboxes, and AI Email Categorization enhance email deliverability and targeting.
• Multi-channel outreach capabilities, including Email, SMS, Twitter, and WhatsApp.
• AI-driven email warmups with natural conversations to improve sender reputation.
• Seamless integration with popular apps and tools.

❌ Cons

• Might have a learning curve for beginners.
• Some features might be available only in higher-tier plans.
• Limited AI capabilities compared to other platforms.

11. Salesmate

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (73 reviews) │ Capterra- 4.7/5 (86 reviews)

Overview

Salesmate is a sales engagement and CRM platform designed to help businesses grow their revenue and build better relationships with customers.

The platform offers a range of features, including prospect and lead engagement, sales pipeline and activity tracking, sales automation, and sales intelligence and reporting.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Comprehensive CRM Integration: Salesmate is not just a cold email tool; it's a full-fledged CRM. This means users can manage their cold email campaigns while also handling other sales and customer relationship tasks within the same platform.
• User-Friendly Interface: Many users appreciate Salesmate's intuitive and clean interface, which can make the process of setting up and managing campaigns more straightforward.
• Scalability: Salesmate is designed to grow with businesses. Whether you're a solo entrepreneur or a larger sales team, the platform can accommodate your needs and offers features that cater to both small and large-scale operations.

❌ Cons

• Limited Cold Email Features: While Salesmate is a comprehensive CRM, it may not have specialized features tailored specifically for cold email campaigns, such as advanced tracking, A/B testing, or email warm-up.
• Pricing: For small businesses or startups, the pricing structure might be on the higher side, especially when considering additional features or higher-tier plans.
• Customization Limitations: While Salesmate offers customization options, there might be constraints in terms of how much one can tailor the platform to specific business needs or workflows.

12. QuickMail

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (79 reviews) │ Capterra- 4.8/5 (25 reviews)

Overview

QuickMail is a cold outreach solution designed for teams and marketers. It aims to provide advanced metrics and superior email deliverability, ensuring that users get replies instead of spam complaints.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Advanced features: The tool includes email account rotation and detailed reporting.
• Integration with Other Tools: QuickMail offers native integrations with HubSpot and Pipedrive.
• Safety Features: The software has built-in features to prevent users from getting blacklisted, such as sending limits and domain throttling.

❌ Cons

• User Interface: Some users find the interface a bit outdated and not as intuitive as some other modern platforms.
• Template Limitations: Some users have mentioned that the template editor could be more flexible and user-friendly.
• Limited warm-up feature: The warmup feature depends on a third-party partner.

13. SmartReach

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.8/5 (31 reviews) │ Capterra- 4.7/5 (25 reviews)

Overview

Smartreach is an AI-powered sales engagement platform designed for sales teams to consistently achieve their targets. It offers features to automate and optimize key touchpoints throughout the sales cycle, such as multichannel outreach, shared inbox, AI content, cold emailing, and email deliverability.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Omnichannel Sequences: Automate sequences using multiple channels like Email, LinkedIn, WhatsApp, Calling, and Text.
• End-to-End LinkedIn Automation: Complete automation of LinkedIn outreach sequence, including viewing profiles, sending connection requests, messages, and Inmails.
• Shared Inbox: Allows specified team members to read and reply to emails, promoting collaboration.
• AI Content: Provides tools to create engaging content.

❌ Cons

• User Interface: Some users have mentioned that the interface can be a bit clunky and not as intuitive as they'd like.
• Pricing: For small businesses or individual users, SmartReach might be considered a bit pricey compared to some other tools in the market.
• Initial Setup: The initial setup and onboarding process can be a bit complex, especially for those new to cold email software.
• Customer Support: While many find their support helpful, a few users have mentioned delays in response times or not getting adequate solutions to their issues.
• Limited Templates: The platform could benefit from a wider variety of pre-designed email templates for different industries and use cases.

14. La Growth Machine

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.9/5 (38 reviews) │ Capterra- 4.9/5 (32 reviews)

Overview

La Growth Machine is a multichannel sales automation tool designed to enhance outreach efforts. It allows sales teams and professionals to automate their prospecting routine, reaching leads on platforms like LinkedIn, email, and Twitter. The goal is to generate more conversations and opportunities.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Omnichannel Outreach: Engage leads on multiple platforms, including LinkedIn, email, and Twitter.
• Magic Messages (AI): Generate messages for LinkedIn and email campaigns in a single click.
• Multichannel Inbox: Centralize LinkedIn and email inboxes for efficient communication.
• Voice Messages: Humanize communication with voice messages on LinkedIn, leading to higher response rates.
• Lead Enrichment: Discover missing information for each contact automatically.

❌ Cons

• Pricing: The tool might be considered expensive for small businesses or individual users, especially when compared to other tools in the market.
• Integration Issues: While it offers LinkedIn integration, it might lack a seamless setup.
• Technical issues: A few users have pointed out technical issues such as widget disconnect.

15. SalesBlink

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.5/5 (121 reviews) │ Capterra- 4.7/5 (115 reviews)

Overview

SalesBlink is a multichannel sales automation platform that aims to help users get booked with meetings. It offers tools for automating email outreach, improving email deliverability, and scheduling meetings.

The platform is designed to enhance outreach efforts, allowing users to connect with leads through various channels and automate their prospecting routine.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Omnichannel Outreach: Engage leads on multiple platforms.
• BlinkGPT: AI-powered tool for generating email content and sequences.
• Email WarmUp: Ensures emails land in the primary inbox.
• Meeting Scheduler: Simplifies the process of booking meetings with prospects.
• Lead Enrichment: Find email & phone numbers of potential customers.

❌ Cons

• User Interface: Some users have mentioned that the interface can be a bit clunky or not as intuitive as they would like.
• Integration Limitations: While SalesBlink offers integrations, it might not seamlessly integrate with all CRMs or tools that some businesses use.
• Pricing: For small businesses or startups, the pricing might be a bit on the higher side when compared to other tools offering similar features.

16. Overloop

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.3/5 (107 reviews) │ Capterra- 4.3/5 (104 reviews)

Overview

Overloop is a sales engagement platform designed to help businesses generate more revenue. It offers tools for multi-channel outbound campaigns, combining cold emails, LinkedIn automation, and phone calls to engage prospects effectively.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Multi-channel Campaigns: Engage leads through cold emails, LinkedIn, and phone calls.
• LinkedIn Automation: Profile visits, messages, and connection requests.
• Email Finder: Enrichment tool to find email addresses.
• CRM Integrations: Sync with Salesforce, HubSpot, and Pipedrive.
• Custom Tracking Domain: Enhance email deliverability and tracking.

❌ Cons

• Learning Curve: While the platform is user-friendly, there might be a learning curve for those unfamiliar with CRMs or advanced email outreach tools.
• Occasional Glitches: As with many software platforms, users have reported occasional bugs or glitches that can affect the user experience.
• Support Response Time: Some users have mentioned that the response time from customer support can be slow at times.

17. Klenty

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (326 reviews) │ Capterra- 4.6/5 (40 reviews)

Overview

Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.

It offers features like multi-channel outreach, email sequence automation, CRM integrations, and more to streamline the sales process and increase engagement with prospects.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Deep CRM Integrations for seamless data flow.
• High-Quality Prospect and Account Data for better targeting.
• Customizable Sales Playbooks to guide sales reps.
• Flexible and Smart Sequences for personalized outreach.
• Advanced Goals and Performance Insights for tracking and optimization.

❌ Cons

• Lack of Advanced Analytics: While Klenty provides basic tracking, it might lack the depth of analytics that some advanced users seek.
• Occasional Deliverability Issues: A few users have reported issues with email deliverability, which can impact the success of campaigns.
• User Interface: Some users find the interface less intuitive compared to other platforms, which can lead to a steeper learning curve.

18. Breakcold

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.7/5 (105 reviews) │ Product Hunt - 4.3/5 (58 votes)

Overview

Breakcold is a Social Selling Software and Sales CRM combined into one platform.

It's designed to help businesses interact with their B2B contacts across multiple channels, including Email, LinkedIn, and Twitter, with the aim of increasing revenues and building stronger B2B relationships.

Pricing & Functionalities

‍

✅ Pros

• Multi-Channel Engagement: Engage with B2B contacts via Email, LinkedIn, and Twitter from a single platform.
• Prospecting Feed: Consolidates LinkedIn and Twitter posts of prospects, allowing users to engage without switching between multiple tabs.
• Sales Pipeline Management: Offers an easy-to-use sales pipeline tool that adapts based on where prospects are in the sales journey.
• CRM Integration with LinkedIn: Manage CRM directly from LinkedIn using their Google Chrome extension.

❌ Cons

• Learning curve: Transitioning from traditional CRMs might pose a slight learning curve due to Breakcold's modern approach, necessitating additional onboarding resources.
• Takes time: The app slows down when dealing with a lot of data.
• Integration issues: Breakcold's integration with LinkedIn needs the use of an extension to sync connections which sometimes leads to glitches.

19. Outplay

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.5/5 (246 reviews) │ Capterra- 4.7/5 (70 reviews)

Overview

Outplay is a multi-channel sales engagement platform designed to help sales teams engage with their B2B contacts across various channels, including Email, LinkedIn, and Twitter. Its primary purpose is to increase revenue and strengthen B2B relationships.‍

Pricing & Functionalities

‍

✅ Pros

• Multi-Channel Engagement: Allows sales teams to engage with B2B contacts across Email, LinkedIn, and Twitter.
• Seamless CRM Integration: Offers bi-directional integrations with a wide range of CRMs.
• Automated Outreach: Provides tools for automating outreach and follow-ups across multiple channels.
• Conversation Intelligence: AI-powered tools to make every sales interaction count.
• User-Friendly: Designed for fast-scaling SMBs, making it easy for salespeople to adapt and use.

❌ Cons

• Initial Setup: While the platform is user-friendly, the initial setup and onboarding might require some time and effort.
• Support Issues: While many find their support helpful, there have been occasional mentions of delayed responses or resolution times.

20. Crew

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.2/5 (52 reviews) │ Capterra- 4.7/5 (37 reviews)

Overview

Crew is an all-in-one recruiting CRM designed for modern teams. It aims to speed up hiring processes, from sourcing to interviewing to closing, ensuring that teams can hire the best talent efficiently.

Pricing & Functionalities

→ Free plan: No

‍

✅ Pros

• Integration with Job Boards: The software can integrate with popular job boards, streamlining the process of finding and reaching out to potential candidates.
• Analytics and Reporting: Crew offers detailed analytics on email campaigns, helping recruiters understand what's working and what's not.
• Automated Follow-ups: The platform can automate follow-up emails, ensuring that potential candidates are engaged at the right intervals.
• User-friendly Interface: Crew's interface is intuitive, making it easy for recruiters to set up and manage campaigns.

❌ Cons

• Limited Customization: The email templates and outreach sequences might have limited customization options, which could be a drawback for some users.
• Pricing: Depending on the size of the organization and the number of recruiters using the tool, Crew's pricing might be considered steep.
• Integration Limitations: While Crew integrates with some job boards, it might not cover all platforms, limiting its utility for some recruiters.

21. Vocus.io

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.3/5 (15 reviews) │ Capterra- 4.4/5 (12 reviews)

Overview

Vocus.io is a full-stack email outreach platform designed to enhance Gmail and G Suite functionalities. It offers tools for personalizing email campaigns, tracking email interactions, automating follow-ups, scheduling appointments, syncing with CRMs, and facilitating team collaboration.

Pricing & Functionalities

→ Free plan: Yes

‍

✅ Pros

• Integration with Gmail & G Suite: Seamlessly integrates with Gmail and G Suite, offering enhanced functionalities.
• CRM Sync: Offers integration capabilities with popular CRMs, ensuring that all email interactions are logged and tracked.
• Team Collaboration: Share templates and collaborate with team members directly within the platform.
• Templates and Snippets: Recruiters can save and reuse email templates, making it easier to send personalized messages to multiple candidates.

❌ Cons

• Platform Limitation: Vocus.io is limited to Gmail users since it's a Chrome extension, which means recruiters using other email platforms can't utilize it.
• Dependency on Chrome: Being a Chrome extension, it requires users to use the Chrome browser, which might not be preferred by everyone.

22. Salesrobot

Rating ⭐ ⭐ ⭐

Product Hunt - 4.3/5 (11 votes) │ AppSumo- 3.2/5 (38 reviews)

Overview

SalesRobot is an Interactive Intelligence and Communication platform that provides business leaders with customized daily executive briefs about their competitors, customers, and partners.

It focuses on enhancing intelligence-based collaboration and ensuring situational awareness for executives.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Customized Daily Executive Briefs: Provides business leaders with tailored intelligence about competitors, customers, and partners.
• Integration with ArchIntel: Offers enhanced functionalities through ArchIntel's intelligence services.
• Secure Collaboration: Enables teams to engage in intelligence-based collaboration in a securely hosted interactive archive.
• Mobile Accessibility: Provides iOS and Android apps for on-the-go access.
• Enhanced Situational Awareness: Helps organizations be more aware of critical signals in the vast information landscape.

❌ Cons

• Limited information about the full range of features.
• Integration challenges with certain third-party tools.
• Limited customization options for intelligence briefs.

23. Instantly

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.9/5 (835 reviews) │ AppSumo - 4.9/5 (62 reviews)

Overview

Instantly helps you scale your outreach campaigns through unlimited email-sending accounts, unlimited warmups, and smart AI.

Pricing & Functionalities

→ Free trial: YES

‍

✅ Pros

• Suitable for agencies: pricing works great for agencies managing a lot of email accounts (they don’t charge per email account).
• Ease of Use: User-friendly interface and features.
• Unlimited warm-up

❌ Cons

• Pricing: Depending on the number of active leads, the pricing might be on the higher side.
• Lack of native integrations: You might have to rely on Zapier to sync your data to your CRM.
• Can’t modify running sequences

24. Buzz

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.7/5 (98 reviews) │ Capterra - 3.7/5 (7 reviews)

Overview

Buzz.ai is a sales engagement platform designed for revenue teams. It's described as the world's first all-in-one sales engagement platform that allows sales teams to engage more prospects and close more deals without software exhaustion.

The platform combines data sourcing, automation, and lead management to engage, manage, and close ideal clients.

Pricing & Functionalities

→ Free trial: No

‍

✅ Pros

• All-in-One Platform: Buzz.ai offers a comprehensive solution that combines various sales engagement tools into one platform.
• Data Enrichment: Provides real-time data enrichment to get accurate lead data.
• Multi-Channel Outreach: Supports both social and email outreach, allowing synchronized multi-channel campaigns.
• Pipeline Management: Offers an internal, fully customizable pipeline and also supports native CRM integration.
• Detailed Analytics: Provides insights on email opens, link clicks, and other metrics to help users make informed sales decisions.

❌ Cons

• Integration with LinkedIn and HubSpot isn't very seamless.
• The organizing of the campaigns and the resources can be better.
• Unclear statistics.

25. Super Send

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.7/5 (98 reviews)  │ Product Hunt - 4/5 (4 votes)

Overview

Super Send is designed to automate cold outreach across platforms like email, LinkedIn, and Twitter. It offers features like email warmup, email validation, a unified inbox, inbox rotation, an AI writer, and more.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Conditional Sequences: Allows users to create complex sequences for outbound campaigns.
• Cost-Effective: Offers competitive pricing plans.
• Comprehensive Features: Includes email automation, Twitter automation, A/B testing, robust reporting, and more.
• GPT-3 AI Writer: Provides AI assistance for rewriting subject lines and emails.
• Lead Enrichment: Can find details like name, company, title, and sometimes even email from a given profile.

❌ Cons

• The Linkedin automation and shared inbox could be updated.
• Occasionally poor UI.
• No product walkthrough is built into the app to get started faster.

26. uptics

Rating ⭐ ⭐ ⭐ ⭐

Capterra- 4.4/5 (59 reviews) │ G2 - 4.5/5 (45 reviews)

Overview

uptics is an all-in-one sales automation CRM designed to prospect, nurture leads, and engage customers 24/7.

It aims to boost productivity, save on subscriptions, and help businesses achieve their revenue goals.

Pricing & Functionalities

‍

✅ Pros

• Comprehensive All-In-One Solution: Uptics combines CRM, cold email, power dialer, lead list, email verification, learning management, email warming, team chat, AI, and automation into one platform.
• AI Sales Assistant: Provides AI-driven insights and assistance to enhance sales strategies.
• Email Warming Flamethrower: Ensures that your emails land in the recipient's inbox and not the spam folder.
• Course & Learning Epicenter: Offers courses to help sales teams improve their skills and strategies.
• Trusted by Many: The platform is trusted by over 3000+ businesses, indicating its reliability and effectiveness.

❌ Cons

• The UI could be better
• Lack of integrations
• Lack of multichannel capabilities
• The learning curve for new users

27. Amplemarket

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.5/5 (152 reviews) │ Product Hunt - 4.9/5 (14 votes)

Overview

Amplemarket is a sales automation platform designed to help sales teams automate their outreach and follow-up processes.

It provides tools for email sequencing, lead generation, and sales intelligence to streamline the sales process and increase engagement with potential customers.

Pricing

On request

✅ Pros

• Automated LinkedIn steps, including LinkedIn voice messages
• Integrates with popular CRM platforms for seamless data transfer.
• Provides sales intelligence to target the right prospects.
• Suitable for agencies.
• Proactive support team.

❌ Cons

• UI and UX could be updated.
• You can’t modify the running sequence.

28. Emelia

Overview

Emelia is a cold emailing tool designed to enhance the efficiency and effectiveness of cold email campaigns. It offers an intuitive platform with detailed analytics and exclusive features to ensure that cold emailing is more effective.

Pricing & Functionalities

Emelia offers a straightforward pricing model based on the number of email addresses you want to connect.

→ 19 euros per address per month

• 1 email address slot
• Unlimited campaigns
• Unlimited contacts
• Multi-sender feature

✅ Pros

• Spintext Feature: Allows users to design variables of a sentence to prevent emails from landing in spam.
• Mail +x minutes: A feature to send follow-up emails after a set time, making the bot less obvious to the lead.
• Intuitive Interface: Designed for ease of use and is fully responsive.

❌ Cons

• Limited pricing flexibility as it's based on the number of email addresses.
• Might not be suitable for larger enterprises with more complex needs.

29. ClosersHQ

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.9/5 (4 reviews)

Overview

ClosersHQ is a multi-channel sales engagement solution designed for sales teams sending high-volume emails. It provides tools and components to create and automate outbound sales and cold emailing campaigns.‍

Pricing & Functionalities

‍

✅ Pros

• Features like sender rotation allow campaigns to be launched with multiple sender email accounts.
• Offers hyper-personalization, allowing content personalization with customer data, sender variables, and spintax.
• Provides a complete campaign personalization kit, including prospect properties, sender variables, and spintax for unique email content.

❌ Cons

• Some of the users reported that the UX/UI could be smoother.

30. Mailstand

Overview

Mailstand is a cold email outreach platform designed to enhance the efficiency of cold email campaigns. It allows users to merge and combine mailboxes for scalable email outreach.

The platform offers features such as mail merge, funnel analysis, team inbox, and email scheduling.

The primary goal is to facilitate users who want to use more than one mailbox to send cold emails.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Ability to combine multiple mailboxes on one campaign, allowing users to reach more people faster.
• Merged team inbox provides a consolidated view of all mailboxes.
• Offers unlimited contacts for each campaign.
• Competitive pricing, claiming to be the cheapest in the market

❌ Cons

• Lack of CRM integrations.
• UI could be improved.
• Offers only emailing automation.

31. HubSpot Sales Hub

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.4/5 (10,760 reviews) │ Capterra: 4.5/5 (431 reviews)

Overview

Sales Hub is designed to supercharge the sales process, allowing users to find, track, and close deals efficiently.

It offers a comprehensive platform that integrates various sales tools, making deal-making more streamlined and ensuring that sales professionals can focus on their customers.

Pricing & Functionalities

For businesses and entrepreneurs

‍

✅ Pros

• Comprehensive sales platform that integrates various tools for a streamlined sales process.
• AI-powered deal management tools to help close deals faster.
• Integrated reporting and analytics tools for accurate forecasting and pipeline visibility.
• Extensive sales engagement tools for smarter prospecting and contextual conversations.
• Scalability with different pricing plans catering to various business needs.

❌ Cons

• Pricing: As businesses grow and require more contacts or advanced features, the cost of HubSpot Sales Hub can become significant. Some users find the pricing model, especially for higher tiers, to be on the expensive side.
• Learning Curve: While HubSpot is user-friendly, it can be overwhelming for new users due to its extensive features. Proper training and onboarding might be required to fully utilize all its capabilities.
• Limitations on Sequences: The sequences feature, which is crucial for cold email campaigns, has some limitations in terms of personalization and flexibility compared to dedicated cold email tools.

32. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.6/5 (528 reviews) │ Capterra: 4.5/5 (123 reviews)

Overview

SalesHandy is a cold email outreach software designed to help businesses send personalized cold emails at scale with high email deliverability. It aims to assist in generating more leads through effective cold email campaigns.

Pricing & Functionalities

→ Free trial: Yes

‍

✅ Pros

• Unified Inbox: Centralized place for all your email communications.
• Hyper-Personalization: Personalize your emails to increase engagement rates.
• Connect Unlimited Email Accounts: Scale your outreach without incurring extra costs.
• Mail Merge: The platform allows for personalized bulk emailing, making it easier to send tailored messages to a large audience.
• Integrations: SalesHandy integrates well with major email service providers like Gmail, Outlook, and others, making it versatile for different users.

❌ Cons

• User Interface: Some users find the interface not as intuitive as some other platforms, leading to a steeper learning curve.
• Occasional Glitches: Some users have reported occasional software glitches, especially with tracking features.
• Customer Support: Some users have mentioned that customer support can sometimes be slow to respond or might not resolve issues promptly.

33. Zeliq

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Product Hunt - 5/5 (42 votes)

Overview

Zeliq is an all-in-one outreach solution designed to help businesses meet the best leads and convert them faster using AI. It aims to make selling easy by providing up-to-date prospect data and outreach automation, allowing businesses to scale their sales up to three times faster.

Pricing & Functionalities

‍

✅  Pros

• AI-Powered: Uses artificial intelligence to help businesses meet the best leads.
• Accurate Data: Provides real-time data to help close more deals.
• Integration: Zeliq integrates with various favorite tools, making it versatile for different business needs.
• User-Friendly Interface: Zeliq's dashboard and overall design are intuitive, making it easier for users to navigate and set up campaigns.

❌ Cons

• Pricing: For some small businesses or individual users, Zeliq's pricing might be on the higher side compared to other tools in the market.
• Learning Curve: Despite its user-friendly interface, the platform's advanced features might require some time for users to fully understand and utilize.
• Occasional Delays: Some users might experience delays in email sending, especially during peak usage times

34. Apollo

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2: 4.8/5 (6,631 reviews) │ Capterra: 4.6/5 (325 reviews)

Overview

Apollo is a sales intelligence and engagement platform designed to help users find, contact, and close their ideal buyers. It offers a database of over 265 million contacts and provides tools for streamlined engagement workflows powered by AI.

Pricing & Functionalities

‍

✅ Pros

• Extensive Database: Apollo boasts a living database of over 265 million contacts, ensuring a wide reach for users.
• AI-Powered: The platform utilizes AI to enhance various features, including lead scoring and engagement.
• Multi-Platform Engagement: Users can engage with prospects via email, calls, and LinkedIn, all from within Apollo.
• Data Enrichment: Apollo offers data enrichment features, ensuring that CRM data remains up-to-date and actionable.
• Comprehensive Sales Tools: From conversation intelligence to deal analytics, Apollo provides a range of tools to assist sales teams throughout the sales cycle.

❌ Cons

• UI/UX could be improved.
• The platform can be slow depending on the amount of leads.
• Some contact data can be out-of-date.

What is Cold Email Software

Definition of Cold Email Software

Cold email software is a digital platform designed for businesses and individuals to reach out via email to their potential clients, partners, or stakeholders.

Distinct from random, unsolicited spam, cold emails are created with a specific purpose in mind, often to introduce a product, service, or proposal.

These emails aim to start a conversation, even when there's no prior relationship between the sender and recipient.

The core strength of cold email software lies in its features that make the outreach process seamless, such as:

1. Automation → Send personalized emails at scale without manual intervention, ensuring consistency and saving time.
2. Tracking → Monitor open rates, click-through rates, and responses to double down the effective actions of each campaign.
3. Integrations → Many cold email software offer integration capabilities with other marketing and CRM tools, creating a holistic approach to outreach and boosting productivity.

Why Should You Invest in Cold Email Software: 10 Reasons

Investing in cold email software can be a game-changer for businesses and professionals!

The majority of cold email software will ensure you

1. Talk only to highly qualified leads → With advanced lead search and segmentation features, you can find and categorize your audience based on various filters, ensuring each recipient gets a message specific to their needs.

2. Personalize outreach at scale → Manual email outreach is time-consuming, especially when reaching out to large audiences. Cold email software lets you send thousands of personalized emails with just a few clicks, leaving you time for more revenue-driven tasks.

3. Easily plan the next step with campaign insights → Many cold email software provides detailed metrics on open rates, click-through rates, and responses. This data will help you refine your approach, ensuring continuous improvement.

4. Have better UX thanks to integrations → Many cold email platforms seamlessly integrate with CRM tools, lead generation software, and other essential business platforms. This creates a unified workflow, without jumping between multiple tools.

5. Comply with regulations → Cold emailing isn’t illegal as long as it complies with specific regulations like the CAN-SPAM Act. Dedicated software usually has features that ensure compliance, like automated "unsubscribe" options, protecting you from potential legal troubles.

6. Increase your ROI → Cold email software increases efficiency, effectiveness, and engagement. This means you will sign more deals with fewer outreach efforts, driving a higher ROI for less input.

More advanced cold email software will also help you:

7. Find buyer-ready prospects → Some of the best cold email software have integrated a sales lead database with additional contact details and verified emails. This will help you access millions of highly qualified leads with minimal effort!

8. Say goodbye to writer’s block → Crafting a compelling cold email takes time. That’s why many cold email software uses AI to help you generate fully personalized multichannel sequences in seconds.

9. Enrich leads’ data with valid information → You can use some of the cold email software for lead enrichment and discover your leads’ valid email addresses or other information useful for cold email personalization.

10. Always reach your target audience → Some of the top cold email software have integrated automated email warming, which helps you avoid the spam folder. This means your message will reach out to your leads’ inboxes, where they can see them and talk to you.

How to Choose Your Best Cold Email Software: 10-step Checklist

Before diving into the ultimate list of the best cold email software, it’s important to take a strategic approach, taking into account your specific needs, budget, and objectives.

Here's a checklist of things to do when choosing your best cold email software:

[ ]  Define your outreach goals

Clarify what you hope to achieve with your cold email campaigns. Whether it's lead generation, partnership establishment, or direct sales, your goals will influence which features are must-haves.

[ ]  Determine your cold email sending volumes

Consider how many emails you'll send monthly or weekly. Some software excels for high-volume campaigns, while others are more suited for smaller, more targeted outreach.

[ ]  List non-negotiable features & functionalities

Depending on your outreach goals, make a list of must-have features and functionalities. This can vary from anything that helps you achieve the benefits listed in the checklist above (e.g., AI-powered sequences, email warm-ups, specific integrations, etc.)

[ ]  Set your budget

While it's tempting to go for a premium tool, there are cost-effective options with robust features. Sometimes, a lower-cost tool combined with another supplementary tool might offer the best value.

[ ]  Define your skill level

Think about the people who are going to use this tool the most and their expertise levels. The software should have an intuitive interface, ensuring a minimal learning curve for your team or upcoming members.

[ ]  Think about your scalability

The chosen software should accommodate your growth, so you won't have to switch platforms as your company expands.

[ ]  List down important regulations

This will help you ensure your new software adheres to not only basic regulations such as the CAN-SPAM Act and GDPR but also regulations specific to your industry.

[ ]  Determine the needed level of customer support

We advise you to choose software with responsive customer support, ensuring quick resolutions to any potential issues.

[ ]  Define if you want a free trial or not

Most cold email software offers trial periods, but not all of them. We advise you to use free trials to test the platform, ensuring it aligns with your needs and expectations.

[ ]  Sync with the rest of your outreach team

Gather feedback about the highly requested features from your outreach team. Their hands-on experience can provide insights into any features and functionalities that might be necessary.

Cold Emailing Best Practices: 6 Steps to Writing a Cold Email That Gets Replies

Now that you have chosen your cold email software, it’s time to put it into practice.

A cold email that generates replies follows a strategic structure and provides value to prospects.

Avoid fluff sentences like “I hope you are doing okay” or similar “polite” approaches. They could sound general and make your email copy longer than it should be.

As each part of your cold email plays an important role, ensure to:

• Intrigue prospects to open your email with a catchy subject line
• Set the right to be for the rest of your email with a friendly greeting
• Get prospects hooked to read the rest of your email with a personalized intro line
• Show what’s in it for them and give them a reason to reply in the pitch
• Push prospects to take action with conversation-starter CTA
• End your email in a positive tone with appropriate sign-off

P.S. Discover exactly what to write in each part of your email for more replies, with dozens of examples in this free Cold-Email Structure eBook!

Frequently Asked Questions

1. What is Cold Email?

A cold email is an email sent to a potential client, customer, employer, or contact with whom the sender has had no prior relationship or interaction.

The primary purpose of a cold email is to introduce oneself, pitch a product, service, or idea, or request information or a meeting.

Unlike spam, cold emails are targeted, personalized, and often used in professional settings to establish connections or generate business opportunities.

2. Is Cold Emailing Still Effective?

Absolutely. Cold emailing remains an effective outreach strategy when executed correctly.

Personalization, relevance, and timing are crucial factors that determine its success.

While it's not a one-size-fits-all solution, many businesses continue to see positive results from well-crafted cold emails.

3. Is Cold Emailing Illegal?

Cold emailing is not illegal, but it must comply with specific regulations, such as the CAN-SPAM Act in the U.S. or GDPR in Europe.

These laws require transparency, accurate sender information, and an easy opt-out mechanism.

Key takeaways

While some excel in automation capabilities, others shine in data enrichment and CRM integration.

The key to selecting the right tool lies in understanding your specific outreach goals, budget constraints, and integration requirements.

Regardless of the choice, a well-crafted, personalized cold email remains central to effective outreach, and the right software can significantly enhance this process!