If you're here - it probably means that you're looking for some cold email software that you can use for your outreach and be sure that CONTENT.

In this article, we're going to compare 3 best cold email tools, namely:

  • lemlist
  • Reply.io
  • Outreach.io

We will analyze: email deliverability, UX/UI, standout features, customer support effectiveness and pricing, of course.

Full disclosure before we start with the review: We are building one of the tools mentioned on the list - lemlist. We identified some common problems that people using cold email tools run into and are building the best solution for our target audience. In this article, we are going to review our app as well as a couple of competitors honestly - while staying objective and without taking any sides. Like with other tools in this list, we will highlight lemlist's advantages and shortcomings.

Now let’s get started!

lemlist review

Like I previously mentioned, lemlist is our own tool but we are going to review it honestly just like the other tools on the list.

lemlist is the cold email tool perfect for sales, backlink building, recruiting, and similar business processes that use cold emailing. It is similar to some other cold email tools on the market, but it has a couple of very interesting features that no other cold email tool currently available has.

Why is lemlist great?

lemlist helps you build meaningful relationships with the prospects you send your cold emails to. The app also helps you get better open and reply rates.

lemlist features & strengths

There are a bunch of features and functionalities that make lemlist great and I am only going to highlight a few of them. (To see what other awesome features lemlist has, you will need to sign up for our free trial.)

  • lemwarm - improves your email deliverability

Our feature that allows users to send and receive emails from other lemlisters - our awesome users.

Basically, by using lemwarm, you will warm up your email account automatically. Since your email account is connected to lemlist, we will send emails to other lemlisters using your account.

The emails will contain uniquely generated content (each subject and message is uniquely generated using our smart content algorithm). Warming up your email with lemwarm helps you skip the spam folder thus enhancing your email deliverability.

  • Personalized images - helps you to build meaningful relationships with prospects

Most other tools offer you to personalize your cold emails with first and last names, company name, and some other parameters, but lemlist offers you to create personalized images that have your prospect's website screenshot, name, logo, even their photo or any other data you want. Personalized images will build a closer bond with your prospects.

Here's how I'm using personalized images to introduce myself in cold emails:

Cold emails with this image receive over 80% open rates! Pretty amazing, right?

  • Personalized videos and landing pages

In addition to personalized images, lemlisters that have our premium plan can also send personalized videos and create landing pages. These videos and landing pages build stronger relationships with prospects and even more improve replay rates which help lemlisters close more deals.

An email with a personalized video looks like this:

After the prospect clicks on the video with their name, they are redirected to a landing page that has their name and logo. It looks like this:

How cool is that?

Okay, now that we covered all great things about lemlist, let’s take a look at some of the downfalls and shortcomings.

What are some of lemlist's shortcomings?

A steeper learning curve Because lemlist is such a robust platform with all these great features, it takes a bit of time to learn the ins and outs of lemlist. However, after using lemlist for a day, you will get a hang of it.

The number of emails you can send per day is restricted Unlike most other email outreach platforms currently available, lemlist restricts how many emails you can send per day. With lemlist, you can send up to 100 or 500 emails per day. The number of emails depends on the package you choose.

This is not a disadvantage per see, because sending up to 500 emails per day gets you a great email deliverability rate. Also, since lemlist is mostly used by SMBs, up to 500 emails is just perfect.

If you go with some other cold email tool and start sending more than 500 emails per day, you will quickly loose your email deliverability and your emails will start arriving in spam.

How much does lemlist cost?

Every lemlist package comes with a 14-day free trial. After the trial is over, the users can choose between 3 plans:

  • The silver package is intended for solo entrepreneurs and costs $29/month
  • The gold package is $49 per user per month
  • The platinum is $99 per user per month

Reply.io review

Reply.io is a sales automation and sales engagement platform. It is one of the more robust tools on the market as it packs a lot of features. It is used by companies such as WeWork, Dribbble, and Hubdoc.

Reply.io features & strengths

  • A good tool for drip campaigns

Usually, not all sales outreach tools are good with drip campaigns. Reply.io is a rare exception. Even though it is not built do to that, it features some basic functionalities that can help you create retention or onboarding drip campaigns.

  • Reply.io has a great customer support/success team

Even though I believe lemlist's customer support is the best there is, I got to hand it to Reply.io. Whenever I could not figure out something during my test, they were there to help me out.

  • Learning how to use Reply.io is a breeze

If you are looking for a tool that is going to be easy to use by a wide range of people, Reply.io could be one of your options. Their help section is great, the app is eye-catching, and the user experience is intuitive.

As far as Reply.io’s email deliverability is concerned, just make sure you follow the usual practice and you most likely won’t have any trouble.

What are some of Reply.io's shortcomings?

It has a couple of unnecessary features — Adding a bunch of features just because you can do it doesn’t always end up well. While testing out Reply.io, I ran into a couple of project management features of Reply.io and I can’t quite figure out why are they there and why should I use them in the first place.

This makes the entire experience a bit overwhelming especially since I’m already using a bunch of other project management tools.

How much does Reply.io cost?

Reply.io is a bit more expensive than the rest of the tools on this list. The cheapest plan for individuals is $70 per user per month. You can contact up to 1000 people per month. The most expensive plan is $500 per month for 10 users.

Outreach.io review

Outreach.io is a platform that helps your company engage prospects to drive more leads and close more sales.

If you are looking for a cold email tool for an enterprise company than Outreach.io might be your best choice. In short, Outreach.io is a similar tool to lemlist but it doesn't have all the features lemlist has.

Outreach.io features & strengths

Like I already mentioned, Outreach.io is designed for enterprise companies which means you can expect some top-notch features built-in. Here are some of them:

  • Over 60 integrations

As you probably know, enterprise companies usually have a bunch of teams that use a bunch of various tools which is why it is expected that a tool like Outreach.io can be integrated with so many other tools. It is probably the email outreach tool with most integrations available. Outreach.io can be integrated with Intercom, Salesforce, and other similar tools. You will also find various other productivity, project management, and customer support tools that can be integrated.

  • A very robust platform

Outreach.io is probably the tool that has most features and functionalities out of all available cold email tools out there. Expect to find features like text messaging your prospects, follow-ups, and so much more.

As far as email deliverability is concerned, I have not had any problems during my tests. Outreach.io’s website has a great help doc about avoiding spam filters which is useful no matter the platform you use. Make sure you read it.

What are some of Outreach.io’s shortcomings?

It takes time to learn how to use it — Look at it this way: learning how to use Reply.io is very easy. Learning how to use lemlist is a bit harder, but learning how to use Outreach.io is so much harder.

However, that is reasonable - Outreach.io is intended to be used by enterprise companies. So if you decide to go with Outreach.io be ready to spend a lot of your and your teammates’ time on learning how to use it.

It is very expensive — Enterprise tools usually cost a lot of money, and that is kind of expected. Their pricing is not available online, but the lowest package starts at $100 per user per month.

Also, Outreach.io can’t be paid on a monthly basis, which means you are looking at spending $1200 per user for just the most basic features.

How much does Outreach.io cost?

As I already mentioned, their pricing is not available to the public. However, the most common answer to the question for this section’s title we could find is $100 per user per month. I also think that Outreach.io is available for 2 and more users which means you are looking at spending at least $2400. Yikes.

So, what is the best cold email software?

We are at the end of this review and here are our thoughts:

If you are looking for a cold email tool that is simple to use and has good features and great email deliverability, Reply.io could be your choice.

If you are looking for a cold email tool for your enterprise company, Outreach.io could be a great choice for you.


If you are looking for a cold email tool that has more personalization options than others, like personalized images, videos, and landing pages that are all proven to be crucial in getting the best email deliverability rate on the market - then lemlist is THE right choice for you.

Start your free trial on lemlist - no credit card required