Getting a prospect to engage with your follow-up email is tricky. With that said, customizing the message with personalized content, such as images and videos, more than helps you get their attention. But

Link building is not that hard as it is made out to be. You just need some empathy for the recipient and some copywriting skills to write a great outreach email. Below I will share with you 4 mistakes I have seen people making in their link building emails and how to avoid those.