cold emailing

9 top tools to automate email personalization

Lucas Perret
Last Update
Feb 5, 2024
Reading Time
7 min.

Email personalization is the key to getting more replies from your prospects.

If your email isn't personalized

⬇️

it won't catch your prospect's attention

⬇️

you won't have meetings booked

⬇️

and you won't be able to grow your business.

But researching your prospects' pain points and crafting unique emails takes hours of manual work…

So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?

In this article, get a suite of 8 tools that will save you hours of work, help your emails stand out, and boost your reply rates!

Tool Top Features Pricing
lemlist - Hyper-personalization - Automated follow-ups - ICP Generator - Email finder + verifier $50-$83
Taplio - Qualified LinkedIn leads - Comment posts and answer comments - AI-generated posts $39-$149
Clay - Build lists automatically - Many data sources $149-$800 (+ custom pricing)
Trumpet - Buyer centric - Build buyer journey - Personalised pods £29-£100 (per user)
Lavender - Target hiring companies - Email assistant - Personalize your emails - Email Reporting $0-$69
Lonescale - Target hiring companies - Customer monitoring Custom pricing
Surfe - Add LinkedIn contacts to CRM - Email + phone number finder - LinkedIn personalized messages $29-$69
Humantic - Predict human behavior - AI personalization $180-$1,840
Reply.io - Jason AI - Multichannel sequence - Personalized emails and follow-ups $60-$90

9 tools that will help you send hyper-personalized cold emails

1. lemlist

Rating ⭐⭐⭐⭐

Capterra - 4.8/5

G2 4.3/5

Overview

lemlist is the ultimate personalization tool for those with busy schedules that can’t afford to deal with writer's block.

lemlist is right there with you offering a broad lead database, personalized icebreakers, task management, automated follow-ups and warmups, and so much more.

Concerning personalization, you can:

  • Use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).

  • Use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
  • Use video variables & custom thumbnails to give value to your prospects on a more personal level
  • Use website variables where you can embed your lemcal to push prospects to take action

Free trial

Pricing (yearly) & Functionalities

→ Email Starter: $32/mo/per user/1 sending email

  • Send unlimited campaigns
  • Customizable email campaigns
  • Email finder + verifier
  • 450M+ leads database
  • AI-generated sequence & icebreakers
  • Custom text variable personalization
  • Push leads from LinkedIn into lemlist
  • Custom reports & analytics
  • In-app support by chat or email
  • Personalized booking page
  • lemcal Starter

→ Email Pro: $55/mo/per user/3 sending emails

Everything in Email Starter +

  • Email finder + verifier (more tokens)
  • Email warm-Up & deliverability booster
  • CRM integrations
  • Custom image personalization
  • Campaign A/B tests
  • Inbox rotation
  • Custom liquid syntax personalization
  • API access
  • Zapier

Multichannel Expert: $79/mo/per user/5 sending email

Everything in Email Pro +

  • Email finder + verifier (more credits)
  • Linkedin prospection
  • LinkedIn voice notes
  • Cold calling prospection
  • Advanced campaign conditions
  • Custom landing page
  • Premium support chat

Outreach Scale: $129/mo/per user/15 sending emails

Everything in Multichannel Expert +

  • Email finder + verifier
  • Dedicated account manager

2. Taplio

Rating ⭐⭐⭐⭐

G2 - 4.5/5 (1 review)

Product Hunt - 4.2/5 (22 reviews)

Overview:

With Taplio you can get qualified LinkedIn leads.

Taplio offers a range of features such as post-scheduling, relationship building, lead generation, analytics, and more, all available within a single platform. Taplio's AI-powered content creation feature helps take the stress out of creating content.

  • Access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
  • Add people who engaged with your content to your lemlist campaigns within seconds
  • Create a LinkedIn CRM system to engage with specific replies and boost your reply chances

→ Free trial ✅

→ Paid plans:

  • Starter ($39/month)
  • Standard ($52/month)
  • Pro ($149/month)

3. Clay

Rating ⭐⭐⭐⭐

G2 - 4.9/5 (128 reviews)

Overview:

With Clay, you can build lead lists automatically from built-in sources, such as LinkedIn.

  • Automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
  • Add your leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 minutes.

→ Free trial ✅

→ Paid plans:

  • Starter ($149+/month)
  • Explorer ($349+/month)
  • Pro ($800+/month)
  • Enterprise (custom pricing)

4. Trumpet

Rating ⭐⭐⭐⭐⭐

G2 - 4.8/5 (253 reviews)

Capterra - 5/5 (1 review)

Overview:

Build buyer journeys with Trumpet.

  • You can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster

→ Free trial ✅

→ Paid plans:

  • Pro (£29 per user/month)
  • Scale (£60 per user/month)
  • Enterprise (£100 per user/month)

5. Lavender

Rating ⭐⭐⭐⭐

G2 - 4.9/5 (58 reviews)

Overview:

Lavender is an email assistant where you can fully leverage the power of AI.

What can you do with Lavender?

  • Create a list of targeted leads based on criteria such as job title, industry, and company size
  • You can get personalized intros, news, data, and insights that will help you write custom emails
  • You can get AI-powered suggestions on how to optimize your emails for more replies
lavender app

→ Free plan ✅

→ Paid plans:

  • Basic ($0/month)
  • Starter ($29/month)
  • Individual Pro ($49/month)
  • Teams ($69/month)

6. Lonescale

Rating ⭐⭐⭐⭐⭐

G2 5/5 (18 reviews)

Overview:

Target hiring companies with Lonescale. LoneScale helps revenue teams create & close more pipelines by delivering the most likely buyers.

How can Lonescale help you?

  • Get leads from the companies that are hiring so you can use that milestone to personalize your emails
  • Filter job offers by keywords and expressions so you can find companies with pain points you can help them solve
Screenshot 2023-04-26 at 18.07.55.png

→ Free trial ✅

→ Paid plans:

  • Custom pricing

7. Surfe

Rating ⭐⭐⭐⭐⭐

G2 - 4.8/5 (36 reviews)

Capterra - 5/5 (2 reviews)

Overview:

Get CRM data directly to LinkedIn with Surfe.

  • Access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
  • Sync multichannel conversations without manual efforts

→ Free plan ✅

→ Paid plans:

  • Essential ($29/month/user)
  • Pro ($69/month/user)

8. Humantic.ai

Rating ⭐⭐⭐⭐

G2 - 4.8/5 (171 reviews)

Overview:

Humantic.ai can predict human behavior accurately.

How can this help?

  • Get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.
  • Write generic emails in one click with Generative AI.

PersonalityProfileV4-01.jpeg

→ Free trial ✅

→ Paid plans:

  • Startup ($180/month)
  • Growth ($760/month)
  • Enterprise ($1840/month)

9. Reply.io

Rating ⭐⭐⭐⭐

G2 - 4.6/5 (1,209 reviews)

Capterra - 4.6/5 (96 reviews)

Overview

Reply.io is designed to automate personalized cold email campaigns and follow-ups.

With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.

How can it help?

  • Include automatic warmups and follow-ups to your sequence.
  • You can include LinkedIn steps in your sequence, including Connect requests, Messages, InMail, etc.

Pricing

Free plan

Paid plans

  • Starter ($60/month)
  • Professional ($90/month)
  • Custom (custom pricing)

Key takeaways

Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:

→ Prospects are more likely to engage with emails that address their challenges and are relevant to their needs

→ You're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily

→ You can stand out from other generic emails and catch your prospects' attention quicker

… which helps you book more meetings and grow your business! 🚀

P.S. Don’t miss out on the opportunity to see this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.
Lucas Perret
Growth Manager @ lempire | Just a guy obsessed with tech & way it solves business problems

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