Email personalization is the key to getting more replies from your prospects. If your email isn't personalized → it won't catch your prospect's attention → you won't have meetings booked → and you won't be able to grow your business.
But researching your prospects' pain points and crafting unique emails takes hours of manual work..
So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?
In this article, get a suite of 8 tools that will save you hours of work, help your emails stand out, and boost your reply rates!
8 tools that will help you send hyper-personalized cold emails
#1 Build your hyper-targeted lead lists in seconds with Clay
→ What's in it for you:
- automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
- add your hyper-targeted leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 mins
→ Free trial ✅
→ Paid plans:
- Basic ($349/month)
- Explorer ($599/month)
- Pro ($800/month)
- Enterprise (custom pricing)
#2 Get qualified LinkedIn leads thanks to Taplio
→ What's in it for you:
- access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
- add people who engaged with your content to your lemlist campaigns within seconds
- create a LinkedIn CRM system to engage with specific replies and boost your reply chances
→ Free trial ✅
→ Paid plans:
- Starter ($39/month)
- Standard ($55/month)
- Pro ($71/month)
#3 Personalize email content at scale with lemlist
→ What's in it for you:
- use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).
- use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
- use video variables & custom thumbnails to give value to your prospects on a more personal level
- use website variables where you can embed your Calendly to push prospects to take action
→ Free trial ✅
→ Paid plans:
- Email outreach ($59 seat/month)
- Sales engagement ($99 seat/month)
#4 Build collaborative buyer journeys with Trumpet
→ What's in it for you:
- you can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster
→ Free trial ✅
→ Paid plans:
- Pro (£29 per user/month)
- Enterprise (custom pricing)
#5 Leverage the power of AI with Lavender
→ What's in it for you:
- create a list of targeted leads based on criteria such as job title, industry, and company size
- you can get personalized intros, news, data, and insights that will help you write custom emails
- you can get AI-powered suggestions on how to optimize your emails for more replies
→ Free trial ✅
→ Paid plans:
- Basic ($0/month)
- Individual Pro ($29/month)
- Teams ($49/month/user)
#6 Target hiring companies with Lonescale
→ What's in it for you:
- get leads from the companies that are hiring so you can use that milestone to personalize your emails
- filter job offers by keywords and expressions so you can find companies with pain points you can help them solve
→ Free trial ✅
→ Paid plans:
- Basic ($49/month)
- Enterprise (custom pricing)
#7 Get CRM data directly to LinkedIn with Surfe (ex-leadjet)
→ What's in it for you:
- access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
- Sync multichannel conversations without manual efforts
→ Free trial ✅
→ Paid plans:
- Basic ($23/month/user)
- Professional ($29/month/user)
- Business ($59/month/user)
#8 Adjust your emails to your lead's personality with Humantic.ai
→ What's in it for you:
- get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.
→ Free trial ✅
→ Paid plans:
- Starter ($16/month)
- Pro ($24/month)
- Expert ($40/month)
The key takeaways
Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:
→ prospects are more likely to engage with emails that address their challenges and are relevant to their needs
→ you're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily
→ you can stand out from other generic emails and catch your prospects' attention quicker
… which helps you book more meetings and grow your business! 🚀
P.S. Check out this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.
